After more than 100 years in business, Midland has grown from a single Midwest location to a national company with offices from coast to coast.
This type of growth requires relentless effort and a continual focus on doing things right.
We bring the best products, the best people and the best service to all of our customers in all of our business segments. Play the video to see how we do it.
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Recent Paperclips Industry News
19Apr 19
The timeless appeal of print gives it a future digital media can’t touch (rollandinc.com blog)
Print’s unique qualities – physical presence, visual impact, reader-friendliness – remain unmatched. Nothing competes with the tactile pleasure of thumbing through a well-printed magazine, or the comfort of curling up with a great book. Serious readers, like college students, concentrate best with print. Data-driven direct marketers rely on impactful print materials for strong ROI, knowing consumers understand what they read in print better than that read on screen. And recycled post-consumer paper adds to print’s appeal, aligned with society’s growing embrace of environmental responsibility. Building on these strengths, forward-minded printers, publishers and marketers are leveraging new technologies and fresh ideas to create attractive new print markets and products. Print materials and electronic media are best seen as complements. One of many examples is the nearly 15 percent increase in sales of paper maps and atlases in the United States in 2018, at a time when just about everyone navigates using GPS, Google Maps or Waze. Even the best apps just can’t beat a paper map for big-picture understanding of a trip to the countryside or another country. Click Read More bellow for additional information.
19Apr 19
Celebrate Earth Day 2019 with Two Sides
The 22nd of April marks Earth Day – the world’s largest environmental movement. Earth Day is an annual event that takes place globally to demonstrate support for environmental protection. Commenced in 1970, the event’s mission is to diversify, educate and activate the environmental movement worldwide. Here at Two Sides, we are celebrating the event by sharing some positive environmental facts from the world of print and paper and encourage you to join us too. We have plenty of informative resources and shareable content for you to download and share. Use the #EarthDay hashtag in your social media posts to help raise awareness to this global event. We have even got some Twitter friendly videos ready for you to share! Click Read More bellow for additional information.
19Apr 19
“Print continues to thrive”: Highlights from FIPP’s The Future of Media whitepaper (whatsnewinpublishing.com)
FIPP, in collaboration with UPM Communication Papers, recently released a whitepaper, The Future of Media. It looks into the value print adds, and how it fits into the wider publishing ecosystem. The whitepaper states that "despite the emergence of digital channels, print continues to thrive." It explores strategies of publishers around the world who continue to put print at the heart of their offerings. For many publishers, the question is not 'print or digital?' It is 'What role does print play in the print, digital and experiential - a mix that allows us to maximize audience engagement, cross-selling and revenue generation?' According to the whitepaper, rumors of the death of print media have been vastly exaggerated. It mentions that 58% of subscribers still describe themselves as primarily print-oriented, and 60-80% of publisher revenues are still generated from print. Click Read More bellow for additional information.