According to the "Journalism, Media and Technology Trends and Predictions 2019" report published by the Reuters Institute and the University of Oxford, 2019 will be the most challenging year yet for journalism. While this is quite a daunting prediction, especially following all the turmoil in 2018, it is not hard to see why this is a prevailing opinion. Editors and journalists face an enormous task in 2019: finding a way to incorporate readers into the publishing equation in order to remain profitable. In this article, I'd like to propose five truths that publishers must recognize this year in order to successfully monetize their digital content and keep their readers, rather than their investors, top of mind. 1. Subscriptions can't be your sole source of revenue. According to the aforementioned Reuters report, 52% of respondents expect subscriptions to be the main revenue focus for 2019. Subscriptions, however, cannot be your sole source of revenue. While driving subscription adoption remains the "holy grail" for publishers, as it creates a steady stream of revenue, there are many ways publishers can create incremental revenue. 2. Podcasts can be a game-changer if done right. A whopping 75% of respondents of the Reuters report expect audio to become an important part of their content and commercial strategies this year. This is fairly evident based on the rise in the number of podcasts being produced by publications like The Wall Street Journal and The New York Times. While this helps increase the amount of content publishers can put out, as well as add additional ad revenue, publishers need to be careful to maintain control of their content. Click "read more" below for additional information.