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Recent Paperclips Industry News
15Apr 21
Quad Expands Partnership With Package InSight to Help Brands Better Understand the Impact of Design on Consumer Behavior
Quad/Graphics, Inc. announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making. Package InSight, a trusted source of consumer research, uses the latest in biometric technology, such as mobile eye-tracking, facial coding and brain activation, to study package performance, consumer attention and shelf impact. The organization uses a strict methodology to provide marketers with the proprietary data they need to optimize ROI on brand creative. This complements Quad’s existing measurement and analytics capabilities, giving brands and marketers an end-to-end view of the customer journey.
15Apr 21
Kohl’s and Investor Group Reach Agreement
Kohl’s Corporation announced that it has entered into a settlement agreement with Macellum Advisors GP, LLC, Ancora Holdings, Inc., Legion Partners Asset Management, LLC, and 4010 Capital, LLC, which collectively own 9.3% of Kohl’s outstanding common stock, including options. As part of the agreement, two new independent directors nominated by the Investor Group, Margaret Jenkins and Thomas Kingsbury, will join the Kohl’s Board of Directors, as of the close of the 2021 Annual Meeting of Shareholders. An additional independent director identified by Kohl's, and agreed to by the Investor Group, Christine Day, will join the Board at the same time.
15Apr 21
Fire Outbreak at Kotkamills’ sawmill on April 14th caused minor damage, sawmill production will start on April 15th
Fire at Kotkamills' sawmill at 3:45 in a Debarker machine caused minor financial damages. No one was injured. In-house fire-Fighters and Municipal fire-Fighters opened the machine and extinguished the fire. The fire caused only minor damages on the sawmill's production. Repair and maintenance work has been done today. Tomorrow, on April 15th, after the production test runs, the sawmill production will be restarted. According to current estimates, the financial damages will be a few tens of thousands of euros. The production at the paper and board machines was not affected.