After more than 100 years in business, Midland has grown from a single Midwest location to a national company with offices from coast to coast.
This type of growth requires relentless effort and a continual focus on doing things right.
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Recent Paperclips Industry News
29Nov 22
USPS Operation Santa Now Open for Letter Adoption
Are you in a position to give a child or family some extra magic this season? If so, you can now adopt a letter written to Santa at USPSOperationSanta.com. USPS Operation Santa relies solely on random acts of kindness and the generosity of strangers. The program is 110 years old this year. It allows people to help children and families have a magical holiday when they otherwise may not. Since Sep. 15, the Postal Service has been receiving letters from all across the country and delivering them to Santa’s workshop at 123 Elf Road, North Pole, 88888. Letters sent with accurate postage and complete return addresses have been posted on USPSOperationSanta.com, and today is the day customers can begin reading and adopting them.
29Nov 22
Ad Consent Now A Top Issue For Publishers’ Organization, Says Chief (mediapost.com)
Consent will be a critical issue for publishers next year, according to Richard Reeves, managing director of the Association of Online Publishers (AOP). Specifically, Reeves means informed programmatic ad consent, as opposed to, say, email opt-in. Publishers are seeking tech solutions that “do not rely on personally identifiable information,” Reeves said in an interview with the UK’s PressGazette. In the marketing world, that requires anonymized data solutions and reliance on first- and zero-party data.
29Nov 22
Irving Consumer Products Announces Public Sustanability Goals for its Tissue Manufacturing Operations
Irving Consumer Products, a member of the J. D. Irving Group of Companies, is continuing its commitment to the environment by introducing sustainability goals for its tissue manufacturing operations. While the environment has long been a core value of the company, this is the first time Irving Consumer Products will publicly release sustainability goals. Irving Consumer Products tissue manufacturing operations’ 2030 sustainability goals include: *a 25% reduction* in its water footprint by decreasing the fresh water required to make its products. *a 25% reduction* in its virgin plastic footprint in its product packaging. *diverting 90%* of its manufacturing waste from landfills by repurposing it for beneficial uses. *use of sustainably certified fibre in its products.