After more than 100 years in business, Midland has grown from a single Midwest location to a national company with offices from coast to coast.

This type of growth requires relentless effort and a continual focus on doing things right.

We bring the best products, the best people and the best service to all of our customers in all of our business segments. Play the video to see how we do it.

WELCOME TO MIDLAND

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Services

Publication Papers

Midland National specializes in papers used for the publishing and direct mail markets. Our knowledge and experience in paper estimating, forecasting, procurement and logistics are unparalleled.

Packaging

From warehousing and just-in-time inventory to simple automation and highly engineered solutions, Midland Packaging can design it, deliver it and support it all.

Commercial Printing

As the Midwest’s largest independent paper distributor, Midland Paper maintains its commitment to providing deep inventory, value-added relationships and solutions.

Specialty Paper & Film

Midland Specialty Paper and Film Division offers a comprehensive and innovative product lineup of the highest quality, affordably priced specialty substrates.

ACCESS MPC ONLINE

Midland Paper’s Customer Portal enables you to obtain pricing & current inventory, complete transactions and check your order status with just one click.

Sustainability is in our roots.

Development can and should be sustainable. At Midland, our commitment to sustainability and responsible resource management is at the core of everything we do. Meeting the needs of a growing world must be based on facts, data and education.

Recent Paperclips Industry News

22Jan 21

The Staying Power of Catalogs

Catalogs are a tried-and-true instrument in a marketer’s toolbox delivering an in-depth product experience right to any home or office door. With the rise of the digital age, many thought that e-commerce would supplant catalogs, but the opposite has been true. Catalogs continue to hold their own as a marketing channel operating steadily alongside its digital brethren. Catalogs originated as a method to communicate product availability and highlight new goods. Now a company’s website functions in the same capacity and in real-time. Catalogs of today have evolved to serve as a means of inspiration, allowing consumers to visualize products in real-life situations with thoughtful detail and narratives. They also allow brands more room to tell their story and gain consumer trust. This can occur because, unlike the more frenzied pace of online shopping, catalog readers spend between 15 minutes to 30 minutes turning the pages and catalogs are retained for several weeks as a reminder to place an order, shop online, or visit a store.
22Jan 21

Let’s Talk About Brand Positioning (jschmid.com)

A while back I wrote a blog about price as an often-overlooked brand positioning tool. Marketers are always looking for ways to influence how consumers perceive their brands in an effort to build relationships that are more than simply transactional. They know that effective brand positioning helps separate them from the competition and not just capture, but keep a larger share of both consumers’ minds and wallets. Here are six of the most common positioning strategies that companies use. Depending on the product category, some will be more effective than others and all come with some potential drawbacks. Learn more at: https://www.jschmid.com/blog/lets-talk-about-brand-positioning/
22Jan 21

A Game Changer in Customer Reactivation (cohereOne.com)

As many of us know, it’s easier and more profitable to reactivate a lapsed customer than trying to gain a new one, whether through digital, postal or retail. There are many techniques that are deployed in order to identity the proper audiences in the offline world, such as RFM+ segmentation and optimization, or modeling through a co-op. All of these techniques are tried and true and should continue to be used to identify the appropriate reactivation group for any campaign. But now there is a new player in the game and it’s proving to be a game changer. CohereOne has had a long-standing relationship with the digital company 4Cite, leaning on their technology to drive many programs, which has increased our client’s digital performance. Using their digital data, 4Cite could identify the postal address for anonymous site browsers and/or cart abandoners, and thus we quickly determined that we should be using that powerful data in our postal efforts. Learn more at: https://cohereone.com/a-game-changer-in-customer-reactivation/?utm_medium=email&_hsmi=107235557&_hsenc=p2ANqtz-9ESPdGAIhmNcVSGZR77As1qmy4lY9GqSh2PQ9NzBP9Kv4yqujTZTJsfpoWxLiFkdMvnjrIsPwNHFtnsS51cux8k_J2E-IohhzmZ_lBHIiBqBPTApg&utm_content=107235557&utm_source=hs_email

Calculator Tools

At Midland we want to assist you in determining the best product for your print project. We have provided you with an array of paper conversion and usage tools.

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