Print’s unique qualities – physical presence, visual impact, reader-friendliness – remain unmatched. Nothing competes with the tactile pleasure of thumbing through a well-printed magazine, or the comfort of curling up with a great book. Serious readers, like college students, concentrate best with print. Data-driven direct marketers rely on impactful print materials for strong ROI, knowing consumers understand what they read in print better than that read on screen. And recycled post-consumer paper adds to print’s appeal, aligned with society’s growing embrace of environmental responsibility. Building on these strengths, forward-minded printers, publishers and marketers are leveraging new technologies and fresh ideas to create attractive new print markets and products. Print materials and electronic media are best seen as complements. One of many examples is the nearly 15 percent increase in sales of paper maps and atlases in the United States in 2018, at a time when just about everyone navigates using GPS, Google Maps or Waze. Even the best apps just can’t beat a paper map for big-picture understanding of a trip to the countryside or another country. Click Read More bellow for additional information.