After more than 100 years in business, Midland has grown from a single Midwest location to a national company with offices from coast to coast.
This type of growth requires relentless effort and a continual focus on doing things right.
We bring the best products, the best people and the best service to all of our customers in all of our business segments. Play the video to see how we do it.
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17Jul 19
Oil prices regain little ground lost in previous session (cnbc.com)
Oil prices on Wednesday regained little ground lost in the previous session, weighed down by industry data suggesting U.S. crude inventories fell less than expected. Crude inventories fell by 1.4 million barrels in the week to July 12 to 460 million barrels, the American Petroleum Institute (API) said on Tuesday. That compared with analyst expectations for a drop of 2.7 million. Click Read More below for additional information.
17Jul 19
Bloomsbury Trading Update
Bloomsbury today announces its trading update for the four months ended 30 June 2019. The Board expects the Group's performance for the year ending 28 February 2020 to be in line with management expectations. As a second-half weighted Group, the first quarter traditionally generates the smallest revenue of the full financial year. Total revenues in the period were down 3% year on year.Non-Consumer revenue grew in the period, with continued strong performance in the Academic and Professional Division. This was offset slightly by the Consumer division, against last year's strong comparator, which included unexpectedly high sales of Kitchen Confidential.Top selling Consumer titles in the period included the Harry Potter series by J.K. Rowling and City of Girls by Elizabeth Gilbert, which reached the Sunday Times and New York Times bestseller lists. Click Read More below for additional information.
17Jul 19
Bridge the gap between national and local customer-acquisition strategies (digitalcommerce360.com)
Consumers go online all the time to search for local businesses, but a study shows many retailers are not showing up on the major online services shoppers use. To be omnipresent, retailers need to connect their national brand-awareness advertising with local marketing strategies. There’s been a lot of chatter about omnichannel marketing over the last few years, yet most of it misses the mark for retailers with multiple locations or service areas. One of the persistent challenges faced by these types of organizations is bridging the gap between their national (or global) and local-marketing strategies. National advertising, while great for brand awareness building, does very little to help individual outlets acquire and retain customers in their local markets. Without being easily discoverable—in a consistent and engaging way—across the various media channels and devices available to local audiences, businesses have lost the omnichannel race before it even began. Consumer behavior has changed, and business discovery and selection has changed along with it. People aren’t going to websites anymore for their local business needs, and the stats around local shopping on search engines are surprising. Google has noted that 46 percent of all searches on Google are seeking local information, and 97 percent of consumers have searched online to find a local business. Click Read More below for additional information.