The Power of Print
FEEL THE DIFFERENCE PRINT MAKES.
Print leaves a mark—on memory, on emotion, on action. In a world of digital overload, touch cuts through. The right paper doesn’t just hold ink; it holds attention. MIDLAND helps you find the ideal stock to amplify your message—whether you want to signal luxury, sustainability, or staying power. Print moves people. We’ll help you choose the paper that moves them toward you.
76% Of customers say
that receiving direct
mail leaves a Long-lasting impression
A single touch can change everything. Studies show that people form stronger connections with what they can physically interact with. In fact, 76% of consumers say that receiving direct mail leaves a lasting impression. Why? Because a message you can touch activates emotional and cognitive responses that digital media often can’t.
The weight, bulk, shade, brightness, gloss, opacity, finish, and quality of printed materials create a sense of trust and permanence that drives deeper engagement. Heavier, more tactile paper increases credibility, while flimsy stock reduces it. The medium you choose influences perception.
A number of studies have found that communication through physical media, particularly paper, is more likely to lead to knowledge than communication via digital media.
The medium we use to showcase our brand has a powerful impact on the way a consumer perceives it.
74% of marketers agree direct mail delivers the best ROI of any channel.
62% of consumers say direct mail has inspired them to take action.
3:1 Recall rate for brands who use high-quality paper.
THE ENDOWMENT EFFECT:
FEEL IT, WANT IT
Touch doesn’t just connect—it convinces. Neuroscience calls it the endowment effect: when someone handles a physical item, they begin to assign it more value. That applies to your print, too. A beautiful catalog, brochure, or sample can trigger emotional ownership long before a sale. Touch creates a bridge between attention and intention—and that’s where results begin.
Resources
Triggered. Tracked. Trusted.
Automated direct mail is delivering major results. By combining digital targeting with the physical impact of print, brands are seeing more engagement, higher ROI, and stronger conversion rates. In fact, Harvard research found that people who receive printed catalogs spend 24% more than those who receive digital alone. When it’s personalized, timed, and tactile—print wins.
Analog Edge, Digital Speed
Direct mail has entered a new era. Today’s marketers are merging the sensory appeal of paper with the precision of digital tools—automated sends, real-time data, smart personalization. The result? More efficient campaigns with real-world impact. Blending tech with touch is the new standard for breakthrough marketing.
A Format Guide to Decide
With so many ways to get your message into a customer’s mailbox, how do you choose? The key to selecting a format is to make sure the direct mail’s presentation squares with your content. MIDLAND can help you navigate the options, so your print format aligns with your campaign goals, while maximizing efficiencies.
The Science Behind the Sensation
Touch is a sensory shortcut to trust. Neuroscience shows that physically interacting with an object activates the brain in powerful ways—building memory, emotion, and brand affinity. That’s why print sticks with people longer. At MIDLAND, we believe the more senses your marketing engages, the more lasting the connection.
Businesses saw a 28% increase in buying and spending among people who receive print ads versus those who do not.
Downloadable Fact Sheets
Print and Paper in a Digital World
An international survey of consumer preferences, attitudes and trust
LET’S FIND YOUR PERFECT PAPER
Not all paper is created equal. Finish, weight, and sustainability all play a part in how your audience receives your message. At MIDLAND, we’ll guide you to the ideal paper for your goals, your design, and your brand story. Because when it feels right, it works better.