Unpacking DS Smith’s new sustainability target: to manufacture 100% reusable or recyclable packaging by 2025.
Imagine a future where all packaging uses no more material than necessary, enables consumers to reduce their food waste and dispose of their packaging on the go with the assurance that it will be recycled by state of the art recycling facilities and entered back into the economy as new raw materials.
This is the future we all imagine.
As a leading supplier of sustainable packaging solutions and a net positive recycler, DS Smith is fully committed to making this vision a reality over the next seven years. We want to redefine packaging as we know it.
Packaging for a changing world
As consumer habits and expectations shift rapidly, packaging has to work harder than ever before. The positive role of good, sustainable packaging must not be forgotten, but we all need to do more to help tackle some of the challenges associated with ‘bad packaging’.
Change is coming. More than 20 brands and retailers across the world have been imagining a more sustainable packaging future and making pledges around reusable and recyclable packaging.
Our ambition, at DS Smith, is to be the packaging partner of choice for companies wanting to make these pledges a reality. As a Group, we therefore decided to set our own target:
Manufacture 100% reusable or recyclable packaging by 2025
To ensure momentum and enhance accountability, this target has been embedded into quarterly divisional trading meetings, along with our eight other sustainability targets.
“There is a great opportunity for our customers to replace unrecyclable packaging with fibre-based alternatives. However the technical challenge lies in finding solutions which balance the right performance, exceptional user experience, food safety and recyclability equally.” Magnus Renman, Group R&D Director.
more at: https://www.dssmith.com/packaging/about/media/news-press-releases/2018/10/100-reusable-or-recyclable-packaging2.-the-seven-year-switch