There is a trend among U.S. grocery shoppers today to consider the package along with the ingredients in judging what is healthy, fresh and natural. This trend is being led by Responsible Packaging Shoppers, an influential segment of grocery shoppers purchasing foods and beverages they believe are healthy for them and for the environment as well. Responsible Packaging Shoppers are a likely bellwether for healthy food and beverage packaging trends, much as Natural Foods Shoppers have been for organic and natural trends. “Just as Natural Foods Shoppers have changed the landscape of grocery stores, Responsible Packaging Shoppers are expected to have the same long term, sustaining impact. Most shoppers today are familiar with natural foods supermarket aisles and sections dedicated to natural brands and clean ingredients. In the future, aisles dedicated to responsible packaging and the demands of the Responsible Shopper segment are likely to be just as familiar. Responsible Packaging Shoppers are setting recyclable and renewable packaging as the cornerstones for responsible packaging. Packaging that is as clean as the ingredients, and protects taste and nutrients naturally is in demand among Responsible Packaging Shoppers.” said Linda Gilbert, study author and chief executive officer of EcoFocus Worldwide. Click read more below for additional detail.
Unpacking DS Smith’s new sustainability target: to manufacture 100% reusable or recyclable packaging by 2025.
Imagine a future where all packaging uses no more material than necessary, enables consumers to reduce their food waste and dispose of their packaging on the go with the assurance that it will be recycled by state of the art recycling facilities and entered back into the economy as new raw materials.
This is the future we all imagine.
As a leading supplier of sustainable packaging solutions and a net positive recycler, DS Smith is fully committed to making this vision a reality over the next seven years. We want to redefine packaging as we know it.
Packaging for a changing world
As consumer habits and expectations shift rapidly, packaging has to work harder than ever before. The positive role of good, sustainable packaging must not be forgotten, but we all need to do more to help tackle some of the challenges associated with ‘bad packaging’.
Change is coming. More than 20 brands and retailers across the world have been imagining a more sustainable packaging future and making pledges around reusable and recyclable packaging.
Our ambition, at DS Smith, is to be the packaging partner of choice for companies wanting to make these pledges a reality. As a Group, we therefore decided to set our own target:
Manufacture 100% reusable or recyclable packaging by 2025
To ensure momentum and enhance accountability, this target has been embedded into quarterly divisional trading meetings, along with our eight other sustainability targets.
“There is a great opportunity for our customers to replace unrecyclable packaging with fibre-based alternatives. However the technical challenge lies in finding solutions which balance the right performance, exceptional user experience, food safety and recyclability equally.” Magnus Renman, Group R&D Director.
more at: https://www.dssmith.com/packaging/about/media/news-press-releases/2018/10/100-reusable-or-recyclable-packaging2.-the-seven-year-switch