Smurfit Kappa launches Shelf-Facer, boosting brand visibility by up to 50%
Rigorous testing and extensive shopper insight data have confirmed the benefits of the unique solution, which pulls products to the front of shelf-ready packaging, significantly improving shelf presentation and allowing brands to take full advantage of in-store marketing opportunities.
The announcement of the Shelf-Facer follows the recent release of Smurfit Kappa’s shopper marketing white paper – Marketing on the Shelf - exactly how in control are you? – which found that, despite 76% of purchase decisions being made by shoppers in-store, brands often fail to seize upon the powerful marketing opportunity it represents, particularly at point of purchase and on the shelf.