Digital asset management, or DAM, is the often-overlooked, not-so-glamorous, lynch-pin of content marketing. A business which fails to manage its content assets effectively — from blogs, white papers, and eBooks to images, video, and email content — ends up reinventing a very expensive wheel, week in and week out, and probably across multiple locations. We've noted previously the immense DAM challenge facing global brands (like Microsoft). Could a digital agency face DAM headaches on a comparable scale. Absolutely yes, if it's an agency the size of TBWA Worldwide, itself part of the massive Omnicom Agency Group.
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