Media pundits love to make predictions, and they especially enjoy boiling down the upcoming year into a single mega-trend. “I think it’s been ‘the year of mobile’ for the past dozen years,” jokes Association of Magazine Publishing (MPA) president and CEO Linda Thomas Brooks. Brooks spoke with Publishing Executive to share her outlook on the future of publishing, what media companies have going for them, and where they can invest in new opportunities. Her prediction for 2017: “I think this could be the year of magazine media.” The reason, explains Brooks, is that the industry is experiencing a unique moment where both consumers and marketers are rediscovering the value of credible media brands. For consumers who were pummeled with fake news throughout the election cycle, finding a brand that will provide reliable information is of increasing importance, and many are willing to pay for content that they can trust. click Read More below for more of the story
Overall participating publisher revenue was $754.0 million in February 2019, an increase of $50.8 million (+7.2%) compared to 2018, according to the Association of American Publishers (AAP) StatShot Monthly report. For the first two months of 2019, publisher revenue was $1.82 billion for all tracked categories (Trade, PreK-12 Instructional Materials, Higher Education Course Materials, Professional Publishing and University Presses.)
In the first two months of 2019, publisher net revenue for trade (consumer) books, including sales to bookstores, wholesalers, direct to consumer, online retailers, etc., was $1.06 billion, an increase of 3.2% from January-February in 2018. Increased revenue for Religious Presses (20.8%) and Children’s/Young Adult (7.5%) offset a decline (-1.0%) in Adult Books as compared to the same period in 2018.
February 2019 saw strong gains for hardback books, with revenue increasing 18.0% from the prior year to $172.9 million, due to across-the-board increases in each of the trade categories. Hardback Adult Books increased 13.4%, hardback Children’s Young/Adult increased 16.4% and hardback books from Religious Presses increased 29.3% compared to February 2018.
In February 2019, revenues for participating education and scholarly publishers were $232.8 million, relatively flat (+1.0%) compared to February 2018. Both Higher Education course materials (+10.7%) and University Presses (+6.5%) saw increases year-over-year compared to February 2018.
more details at: https://newsroom.publishers.org/aap-statshot-publisher-revenue-increased-by-72-in-february-2019/