American Litho Chooses HP PageWide Web Press T240 HD to Boost Direct Mail Capabilities

American Litho, a leading US direct mail solutions company, signed for a new HP PageWide Web Press T240 HD at Inkjet Summit 2019 to expand data-driven, variable content color printing services.

The high-speed HP PageWide Web Press T240 HD is the most productive and versatile press in its class, delivering high-quality inkjet color using HP’s High Definition Nozzle Architecture (HDNA) technology.

The Chicago-area printer and multichannel communications provider serves clients in financial services, insurance, retail, health care, fast food, travel, entertainment, health and beauty, education and more.

“The HP PageWide HD system gives us the power to offer 100% variable content at a level of speed and cost efficiency that provides solutions for our customers’ needs. It also opens the doors to new possibilities,” said Mike Fontana, President, American Litho.

With the HP PageWide Web Press T240 HD, the American Litho team uses one integrated process to create sophisticated, high-quality color mailers, catalogs, postcards and other projects that feature customer names and variable offers based on customer demographics and known preferences.

“Customers investing in this new HP technology enjoy category-leading print quality, productivity, versatility and economics that are valued by discerning publishers and brands,” said Vahaaj Khan, HP Americas Sales Manager.
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