- Adjusted Fourth Quarter Diluted EPS of $1.26, Exceeded External Expectations - Total Revenue Increased 10.5% to $1.4 Billion - Adjusted SD&A as a Percentage of Total Revenue Decreased 130 Basis Points - U.S. Comp Store Sales Decreased 3.5%, Consolidated Comp Store Sales Decreased 4.9%, Both on a 14 Week vs. 14 Week Basis - Cabela’s CLUB® Avg. Receivables Grew 14.4% and Charge-Offs Remained at Historically Low Levels
The New York Times and The Wall Street Journal tied as No. 1 among 15 major daily newspapers analyzed as part of the Media Trust Tracker, a collaboration of Brand Keys and MediaPost’s Research Intelligencer, which measures how much a user’s trust contributes to their engagement with the brand.
Interestingly, the contribution of trust among the major daily newspapers was relatively high, with a narrow margin of difference (between 80% and 88%), vs. an analysis we published in July of the major television news brands (which ranged 58% to 90%).
“Trust” in one’s newspaper (print, website and/or mobile app) accounts for 41% of newspaper brand engagement overall. The remaining 59% is accounted for via attributes and values addressing “entertainment listings and sports,” “an ability to educate and inform via news reporting, columnists, and editorial,” and providing insights into the “economy and local events and markets.”
Three thousand eight hundred six (3,806) subscribers (paper & digital) and/or “regular newsreaders” – via digital or app, 3+ times a week – evaluated their newspaper brand-of-choice. The Brand Keys Emotional Engagement Analysis determined how much the single value of trust the brands engendered among readers. The survey identified the following, with + 5% indicating significant differences at the 95% confidence level, and an evenhanded spectrum of liberal, moderate, and conservative dispositions.
more at source: https://www.mediapost.com/publications/article/324964/americas-most-trusted-newspaper-brands.html