Cascades northbox® wins a Ruby Award for innovation of the year in the confectionery industry

Cascades Inc. (TSX: CAS), a leader in ecological recycling, packaging and hygiene solutions, is proud to have won the Ruby Award for innovation of the year in the confectionery industry thanks to its recyclable and insulating container northbox®.

Each year, the Ruby Awards recognize a product in the confectionery market that is a break-through innovation that helps advance the industry. This award is presented by the National Confectioners Association (NCA) during the Sweets & Snacks Expo, this year held in Chicago .

With the rise of e-commerce, there is an urgent need to reduce the environmental footprint of the thermal packaging used by the confectionery industry. Packaging is now an integral part of the brand experience, and the new generation of buyers understands its impact on the environment. Cascades is proud to be part of the solution with its isothermal container northbox® made of 100% recycled cardboard, which was designed to be recycled at the end of its life: a first for North America .

“Our most recent innovation, the northbox® level 2 insulator, is perfectly suited to parcel delivery of temperature-sensitive products during the summer season. We are delighted to offer the confectionery industry a recyclable alternative that preserves the freshness and integrity of their products during transport. We are very proud to have received this award,” said Luc Langevin , President and Chief Operating Officer of the Cascades Specialty Products Group.
https://www.cascades.com/en/media-centre/press-releases-and-news/press-release/2019/6256/cascades-northbox-wins-a-ruby-award-for-innovation-of-the-year-in-the-confectionery-industry

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Part and parcel of the supply chain are packaging boxes. These are associated with relaxing you entirely from the aspect of the safe delivery of your products. Products must reach the customer's hand while marinating their integrity. Packaging boxes play a vital role in this regard. The more sturdy and firm the packaging box would be, the least risk to the product safety would automatically become. Many of the times, it is seen that the product gets damaged or break during shipping. It usually happens when the quality of the packaging boxes is compromised. Why take a risk on your business growth to save a few Penny! Strengthen your brand through the use of high-quality packaging! Grab Customer’s Attention - Packaging trends have shifted towards the use of eco-friendly materials. The most common stock that is utilized for the manufacturing of boxes is Kraft, corrugated, and cardboard. Popularize your Product - Popular products are demanded more and more by the customer. What makes them popular? How the product be required by the customers even, it is not consumed by them even once? Leave a Good Impression on Customers - The satisfaction of the customers is highly essential for the success of the business. The dissatisfied or least satisfied customers would not purchase from you. We all know that the first impression is the last one, impress your customers from the first gaze.
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