Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc. today announced that Canon has been named by International Data Corporation (IDC), the premier global provider of market intelligence, as the U.S. continuous feed market share leader with a 36 percent share. IDC released its findings today in its report, U.S. Production Environment 2014 Vendor Shares, document #254595, published March 2015. Part of the gain can be attributed to Canon’s well-deserved reputation for technology innovation, including Océ DigiDot® inkjet technology, Océ Ink Control, and the Océ ColorStream® Twin Series inkjet printer. Market share numbers could grow as the Company rolls out its newest product innovations this year. The Océ ImageStream™ 3500, which won a MUST SEE ’EM Award at GRAPH EXPO 2014, is a full-color continuous feed inkjet press that can print on standard offset-coated stock without the use of inkjet treatments. The recently introduced Océ VarioPrint® i300 inkjet printer, the first high-speed, sheetfed inkjet press in Canon’s portfolio, opens up an entirely new category in cutsheet inkjet.
Although American consumers are eager to get back to the life they knew, including the enjoyment and convenience of restaurants, we all know that it will take time to rebuild comfort and trust as we get back into the habit of dining out.
In a recent study by Datassential consumers were asked “How do you feel about going back to dining in at restaurants and bars when COVID-19 eases?” (Link here):
67% Will dine in cautiously
12% May never go back to dining in
21% Will dine in normally
This indicates at least 67% of people need a new normal in order to feel comfortable returning to what was a once a normal activity.
Restaurant operators will not only need to follow guidelines about sanitation and social distancing; they will be called upon to assure customers and employees that their health and well-being is priority number one by preparing for various customer needs, such as special senior seating or designated hours, physical barricades and directional signage.
Whether your reopening strategy includes expanding take-out, delivery or curbside service, or opening up for in-store dining, here are some product ideas to consider as you prepare for the days ahead.
- Single Use Items for Dine In Customers: Eliminating multi-use high touch items and replacing with single use gives the 37% of patrons that would be extremely or very worried about getting sick from other customers reassurance (Eating 2020: How COVID-19 Will Change Consumer Engagement With Food, Inspire Group) Disposable Menus | Placemats | Tray Covers | Tablecloths
- Extra Protection for Food Delivery Packages: MenusReassurance isn’t only needed for in restaurant dining. While carry out is expected to decline by about 6% in the next two months, this method will play an important role in re-engaging with your patrons (Eating 2020: How COVID-19 Will Change Consumer Engagement With Food, Inspire Group). Consider using tamper-proof durable labels for your food delivery and take-out packages.
- Highlight Health and Safety Practices with Signage: Don’t just put measures in place, communicate them with customers throughout the establishment. Consider displaying safety and hygiene signs & cleaning/sanitizing instructions. Additionally, communicate your operating hours, where to go for curbside pick-up, closed off areas, ordering instructions, to name a few.
- Social distancing reminders: Place floor graphics throughout to guide your customers to mitigate the perceived threat posed by other customers. 68% of diners would like restaurants to have at least 6 feet between tables, social distancing is key to diners comfort level when dining in (Eating 2020: How COVID-19 Will Change Consumer Engagement With Food, Inspire Group)
- Protect Employees and Diners & Promote your Business – Use stylus pens for touchscreens or POS system for diner and employee safety
- Disposable Protective Equipment – Keeping your employees safe and healthy is at the core of remaining operational. Employees will have similar concerns about their health and safety. Consider providing branded personal protective equipment (PPE).
And don’t forget to let your customers know that you’re open for business! Send out postcards, menu mailers, direct mail special offers and coupons and let your loyal – and new- customers know that you’re ready to serve them… safely.