Printing Industries of America (PIA), the world’s largest graphic arts trade association, has recognized the industrial inkjet printing system Primefire 106 of Heidelberger Druck-maschinen AG (Heidelberg) with the distinguished 2018 InterTech Technology Award. With 39 InterTech Technology awards in total, Heidelberg is the most decorated manufacturer in the industry. “The InterTech Technology Awards recognize truly innovative technologies that are expected to have a significant impact on our industry,” said Jim Workman, vice president for PIA’s Center for Technology and Research. “While less than half the entries received awards this year,” he added, “the judges concluded that the Primefire 106 clearly met the award standard.” Being the first commercially available industrial inkjet digital printing system in the 70x100 (40”) format, Primefire 106 is designed to equip packaging converters with the possibility to add extra value to each produced box, to achieve faster time to market with their products and to streamline supply chain costs with print-on-demand capabilities. Click Read More below for additional information.
By Chris Yuhasz, POV Solutions
Nonprofit customers depend so much on their end-of-year donation campaigns that it’s hard to overstate just how crucial this time of year is. And there are some pretty compelling numbers to illustrate just what I’m talking about:
- Almost one-third of nonprofit donations happen in December
- First-time donations made in December are 52% larger than those made at other times of the year
- Half of nonprofits get the majority of their donations from October to December
- The last three days of the year account for 12% of all nonprofit donations
At my company, we recommend our nonprofit customers already have a solid plan in place that they’re actually implementing by September.
In other words, their campaigns should be in full swing, not necessarily in actual donor outreach but certainly in developing their campaign components — the letters, postcards, emails, web pages, etc.
If they’re behind, like, way behind, they’ll need to do some serious prioritizing and simplifying when it comes to the tactics they’re going to use. (For example, maybe they should do a self-contained mailer rather than a multi-piece effort.)
And if they have to go into rush mode because of poor planning, especially on their direct mail pieces, that can, unfortunately, increase their costs for a number of reasons.
On the other hand, nonprofits — whether in rush mode or not — have a lot of opportunities to save costs, spend smarter, and be much more strategic with their direct mail year-end appeals.
And guess who’s in a unique position to not just provide a service during this critical time — but also offer some helpful insights?