Adobe released findings from its second annual email survey, focused on U.S. white collar workers’ habits and behavior related to personal and work email. The report shows that people constantly check their personal and work email, with smartphones overtaking computers as the device consumers use most regularly to check email. Time spent checking email increased 17 percent Year-over-Year (YoY) and people expect email will remain the preferred way of communicating at work in five years. Email in the workplace is becoming less formal and more brief, with expectations of quick responses increasing. Nearly 70 percent check email while watching TV and 45 percent while in the bathroom. “This survey underpins that email is here to stay in our personal lives and in the workplace. The next generation of workers expect fast responses to email and brevity, mirroring interactions in their personal lives and their shorter attention span,” said Kristin Naragon, director of Email Solutions, Adobe Campaign. “Marketers must adapt their approach to address email behaviors and avoid adding to the noise of the inbox. This means fewer emails and ensuring those sent are mobile-optimized, personalized and contextual to offer the best possible digital experience.” click Read More for details
Facebook Inc.’s ad revenue in the fourth quarter of 2016 rose 53.1% from the same period a year ago, thanks in large part to the social network’s robust mobile advertising business that accounts for 84% of its overall ad revenue. For the full year, Facebook reported total revenue of $27.6 billion, up 54% from 2015, and a record net income of $10.2 billion, a whopping 177% increase from the prior year.
Given that advertising makes up roughly 98% of Facebook’s revenue, the $7.248 billion that retailers and other marketers spent on mobile advertising during the quarter made up more than 82% of the company’s revenue. That’s a major increase from the same period a year earlier, when mobile ads accounted for 77% of the company’s revenue.
Facebook’s strong earnings come a day after the social network announced it is expanding its relationships with measurement companies comScore Inc., the Nielsen Co. LLC and Integral Ad Science Inc., while also beginning a new one with DoubleVerify.
For instance, Facebook is working with comScore to test in-target reach for U.S. audiences on desktop and mobile through comScore’s validated Campaign Essentials product. The tool aims to measure the number of consumer impressions an ad receives, as well as the number of consumers reached within the targeted demographic.
more at: https://www.internetretailer.com/2017/02/01/facebooks-advertising-revenue-jumps-57-2016