Gannett, Hearst, McClatchy & Tribune Launch Nucleus Marketing Solutions

Four leading media companies—Gannett Co., Inc., Hearst, McClatchy and Tribune Publishing Co.—today announced the formation of Nucleus Marketing Solutions. This premier marketing solutions provider will connect national advertisers to the top U.S. local publishers’ highly engaged audiences across existing and emerging digital platforms.

Former Mashable CRO Seth Rogin, whose career has been built on multi-platform brand growth and digital media leadership, has been named CEO of Nucleus. Rogin has experience in mission-based media and will bring his well-known digital expertise to launch Nucleus.

In addition to the news organizations owned by the founding companies, the network expects to include as many as 11 other affiliate partners across the top U.S. advertising markets.

Nucleus will reach over 70% of consumers in the top 30 U.S. advertising markets and provide clients with integrated solutions that deliver on their marketing goals. Digitally, the network will reach 168 million Unique Visitors. It is a true national content marketing network for integrated multimedia solutions, offering advertisers a brand safe, easy to access and scalable distribution alternative.

Tony Hunter, Tribune Publishing’s President of National Revenue and Strategic Initiatives, who will serve as Chairman of Nucleus, said “Seth’s experience as an innovative, transformational force at both The New York Times and Mashable will suit him well in repositioning our industry with marketers. His thought leading digital expertise, and marketing acumen  made him our clear choice.”

“My lifelong passion has been to support journalism that matters by helping brands connect with the most desirable audiences in environments of high integrity,” Rogin said. “I’m humbled by the opportunity and eager to bring startup drive to this important enterprise. No longer will advertisers have to choose between trust and scale. Nucleus can provide it all in one simple solution.”

Rogin was most recently Mashable’s Chief Revenue Officer, successfully driving the rapid growth of a diverse revenue portfolio there beginning in June 2013. In his time at Mashable, in addition to sudden, large scale revenue growth, Mashable closed three rounds of venture investor funding and expanded around the nation and the globe.

Previously, he worked for The New York Times for 13 years in various positions, as Vice President of Advertising from 2006 until 2013.

A leader in media across platforms, Rogin is often called upon to speak at conferences around the world, at universities, and to the staff of leading media and consumer brands. He serves as a judge for The Festival of Media Awards, Global and Middle East. He was named “One of the 30 best people in advertising to follow on Twitter” by Business Insider. He is a member of Media Industry Newsletter’s Media Sales Hall of Fame.

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