Ink to partner with Qatar Airways to create their inflight media

Expect the best of the best from two award winning companies

Ink is delighted to announce its new partnership with Qatar Airways – CAPA’s Airline of the Year – and relaunch of Oryx magazine from January 2017.

We are creating a brand new, 5-star luxury magazine which will take on a new theme each month: art, style, architecture, speed, taste and the future.

From January, Oryx will be available to every single one of the airline’s 30 million loyal passengers, across all cabins. Expect exclusive photography and original story telling in both Arabic and English, with an emphasis on luxury, lifestyle and travel.

The new Oryx magazine will complement Qatar Airways’ award-winning onboard service and add value for its affluent and loyal customers as they cross the globe to over 150 destinations.

We are immensely proud that in 22 pioneering years of record-breaking advertising sales and inspiring editorial content, we have always delivered our magazines on deadline – come rain, shine, volcanoes and even hurricanes! Without fail.

We have thrived in the ever-changing, fast-paced 21st century media environment and pride ourselves on the nimble nature of our teams and colleagues. Put simply, Qatar is a wonderful and prestigious international partner to work with.

Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “We are delighted to be partnering with Ink due to its wealth of international experience in creating the most inspiring and award-winning content today. The newly designed magazine will be available in all cabins and it will further elevate the on-board experience for our loyal passengers.”

Michael Keating joint CEO of Ink added: “With their extensive and ever expanding route network, this is an exciting time to be working with Qatar Airways. Ink has developed a fresh magazine concept that focuses on a new theme in each issue, from art to style and taste to innovation. With exclusive photography and original story-telling the new Oryx magazine will complement Qatar Airways’ onboard service with an aspirational, high-end take on how best to experience the world. Each issue will not only inspire travel, but will complement the in-cabin experience for Qatar’s loyal, affluent and adventure seeking customers.”

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