InnerWorkings to Oversee Preferred Hotels & Resorts’ Branded Collateral, Magazine

InnerWorkings, a global marketing execution firm, has announced a new partnership with Preferred Hotels & Resorts, the world’s largest independent hotel brand.

Under the exclusive multi-year agreement, InnerWorkings will facilitate the production of all branded items that Preferred Hotels & Resorts creates for its offices, member hotels, current and potential partners and loyal guests, from the company’s Preferred Travel magazine to collateral for its iPrefer hotel rewards program, as well as all related shipping and freight logistics.

“InnerWorkings will help us improve time and cost efficiencies by consolidating our global marketing supply chain,” explains Ken Mastrandrea, COO at Preferred Hotels & Resorts. “We look forward to the transparency and simplicity of their single, global solution.”

With its global footprint and $1 billion buying power, InnerWorkings will capture timing and cost efficiencies, leveraging innovative strategies that streamline global distribution and reduce costs for Preferred Hotels & Resorts.

Adds Pat McCusker, president of North America at InnerWorkings, “For global brands like Preferred Hotels, the impact of our streamlined solutions on the marketing supply chain is transformative. We’re looking forward to our collaboration, and to celebrating the results of our work together.”

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