Futures climbed for a third week as companies including Apache Corp. and Total SA announced spending cuts. Bad weather kept tankers from loading in southern Iraq and Libya’s production decreased. Baker Hughes Inc. said rigs targeting oil in the U.S. dropped to the lowest in almost five years. “To maintain production growth you are going to have to drill more,” Phil Flynn, senior market analyst at the Price Futures Group in Chicago, said by phone Feb. 13. “There’s loading issues in Iraq and production issues in Libya. Some people were caught off guard. The fundamentals are changing here.”
US Dollar to Canadian Dollar = 0.798464; US Dollar to Chinese Yuan = 0.154145; US Dollar to Euro = 1.138608; US Dollar to Japanese Yen = 0.009331; US Dollar to Mexican Peso = 0.058277
Retailers are the biggest investors in digital ads, accounting for 21% of U.S. online ad spending in the first half of 2014, according to the Interactive Advertising Bureau. Knowing what those marketers focus their investments on and the challenges they encounter in creating and executing on campaigns is important. The findings of the State of Digital Marketing Survey from content marketing technology vendor Zmags show that marketers believe they don’t have time to manage everything they have to or want to do with online campaigns. 40% of 176 senior marketers surveyed said lack of time was their biggest challenge in delivering new digital marketing experiences. The area they find the “most critical” in creating digital experiences that grab consumers’ attention is rich media content. 49% say such content is most important, followed by 20% who find delivering the right message at the right time most critical. 17% cite delivering content across multiple channels and devices as critical, 9% say making the purchase process easy and 5% say getting digital experiences to market quickly.
Is there anything more annoying than the unwanted and uninvited sales person who knocks on your door trying to sell you a product or service that you don’t want, don’t need, or isn’t related to any of your interests? This is no different than when someone visits a magazine’s web site and is instead greeted by an unwanted and uninvited pop-up ad. Readers have grown weary of these invasive ads as well as hidden tracking technology, slow browsing experiences and bandwidth-sucking, auto-play videos — and they are taking action. According to an August 2015 report by PageFair and Adobe, during the past year ad blockage usage in the United States grew 48 percent. As of Q2 2015, 45 million monthly active users have hung the equivalent of a “No Solicitations” sign on their virtual doors. Ad blocking capability in Apple’s new iOS9 is expected to accelerate this trend.