Largest Reputation Study in U.S. History Ranks Bass Pro Shops 12th Most Reputable Company in America

Consumers rank Bass Pro Shops as one of the most reputable companies in the world according to a new national study.

The Reputation Institute – a national reputation management organization – in conjunction with Forbes conducted the single largest reputation study in the history of the United States, using more than 167,000 individual ratings to measure more than 2,200 companies across the country.

“We are humbled and truly grateful to be singled out by consumers as among the very best in America,” said destination retail pioneer and Bass Pro Shops founder Johnny Morris. “This recognition speaks to the genuine friendly service our remarkable outfitters provide our customers every day. Beyond offering quality products, exceptional value, and a shopping environment unlike any other, our people make the difference, and we owe this honor to the collective efforts of our entire team.”

Bass Pro Shops was founded in 1972 when Morris, an avid young angler, began selling tackle on eight square feet of shelf space in his father’s liquor store in Springfield, Missouri. Today, Bass Pro Shops and Cabela’s welcome more than 200 million visitors annually to its 200 destination retail and marine center locations across North America, and is a national leader in protecting wildlife habitat and connecting new audiences to the outdoors. The company’s diverse offerings also extend to marine manufacturing with a wide assortment of boats and ATVs under the banner of TRACKER Boats, SUN TRACKER, NITRO, TAHOE, REGENCY, MAKO, RANGER and TRITON and a growing hospitality division including wilderness resorts with world-class golf and outdoor recreation activities.

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