Quad/Graphics announced that it has released Marc Jacobs’ newest mascara brand in Quad’s PromoPage™ sampling carrier affixed to a major fashion publication. The publication targeted 50,000 subscribers to receive the full-sized mascara product sample with their home-delivered issue. To see a video of the revolutionary solution, visit http://go.qg.com/publishing-innovation. Product sampling is an important marketing strategy in the United States, accounting for $34 billion in marketing spend in 20161. In addition: • 81% of consumers agreed that experiencing a product increases their comfort level when purchasing2. • 94% of households stated that sampling is a good determining factor of product effectiveness3. • 92% of consumers surveyed reported they bought a product after trying a sample4. Click Read More below for additional information.
LSC Communications, Inc. (LKSD), a leader in traditional and digital printing solutions, announced today that it has been awarded a multi-year supply chain services agreement with educational publishing company Sussman Education Company, Inc. and its publishing imprint, Lightswitch Learning, LLC. Under the new agreement, LSC will provide warehousing and fulfillment services for Sussman Education Company, Inc. and Lightswitch Learning, LLC which includes a catalog of titles covering family engagement, social-emotional learning, career choice, bullying, financial literacy, and more.
“Building on almost 50 years of success as a trusted partner with our customers, this exciting new collaboration enables us to efficiently and proactively provide solutions to best meet diverse customer needs,” said Ron Sussman, President, Sussman Education Company, Inc./Lightswitch Learning, LLC.
David McCree, President of LSC’s Book Sales division commented, “LSC worked very closely with Sussman Education Company, Inc. to establish workflows that best support their publishing model. We are very pleased to expand our existing print relationship with them with our value-added supply chain solutions.”