2007 was the year the catalog nearly faced extinction. The newly passed Postal Accountability and Enhancement Act was not yet in force, and the Postal Service used its old powers to levy a crippling price increase on catalog mailers. Within three years some 7,000 catalogs ceased publication and mail volume took a nose-dive from 25 billion pieces a year to under 4 billion. The reason: Catalogers had little to no juice on Capitol Hill. At yesterday's annual forum of the American Catalog Mailers Association, which was born out of that troubling time, its chairman cautioned catalogers not to be lulled back to sleep and surrender the foothold they've secured on the Hill. “We face a [postal] board of governors inclined to capitulate to increases across all classes of mail. With the Marketplace Fairness Act, we're outgunned and outfunded by Amazon and Walmart,” GiftTree.com president Martin McClannan (below) told the group. “Look for causes and opportunities to get involved. The industry was asleep in 2007, and it's incumbent upon us to remain awake, remain vigilant, and the easiest way to do that is to have some engagement [with legislators].”
Midland Paper, Packaging & Supplies (http://www.midlandpaper.com/), one of the nation’s largest independently-owned fine paper and packaging distributors, announced today that it has acquired the San Rafael, CA based multichannel merchant consulting and strategy services firm CohereOne. CohereOne is one of the retail industry’s leading providers of integrated print and digital direct marketing services.
CohereOne provides multi-channel merchants with strategic planning, campaign execution, print and digital integration, and analytics. CohereOne and Midland have been strategic partners for two years, during which time they have collaborated to provide their mutual clients a more extensive set of services. The CohereOne acquisition provides Midland with the capability to expand its service offering of strategic marketing consulting and execution for multi-channel merchants. John Lenser, the CEO of CohereOne, states “over the past two years CohereOne’s relationship with Midland greatly benefited both companies and their clients; this acquisition is the natural evolution of that relationship.”
“CohereOne has an extraordinary team of accomplished marketers; they provide marketing solutions and services in an increasingly complex and competitive environment. By adding these services to Midland’s current suite of paper-related services, Midland becomes a truly differentiated service provider to our critically important catalog, retail, and direct mail customers” noted Jim O’Toole, President of Midland National.
“We are confident and excited about what this acquisition means – to our clients, our employees and to the industry as a whole,” said CohereOne President, Tim Curtis. “Midland is a forward-thinking company. Their insights, scale and resources will strengthen our services, and better position us to continue to grow and compete globally. This acquisition ensures that our consultative insights and agency services provide maximum benefit to our current and future clients.”
CohereOne will maintain its headquarters in San Rafael, CA, and the highly respected team of marketing professionals at CohereOne will continue to serve their clients in the same capacity that has led to CohereOne’s growth and success.