Shutterfly, Inc. and David's Bridal formally announced an expanded partnership. The new collaboration builds off an already successful standing relationship, and makes Shutterfly the exclusively endorsed personalized wedding invitation and personalized photo product partner to David's Bridal. The deal gives Shutterfly direct access to the largest concentration of brides in the US through the David's Bridal website, dedicated emails, direct marketing communications and over 315 retail locations. In addition, brides will be able to choose from a new assortment of expertly curated wedding invitations and day-of stationery designed by David's Bridal beginning in early 2018. The collection will be available through the newly launched Wedding Shop by Shutterfly, and it will provide customers the unique ability to match their stationery "look and feel" with the corresponding David's Bridal color palette they select. Click Read More below for additional information.
The National Retail Federation reported a 0.6% increase in retail sales for November over October. The NRF attributes this increase to holiday shoppers taking advantage of deep discounts and early sales.
The retail sales were consistent with NRF’s holiday sales forecast, which anticipates an increase of 4.1% over last year, according to an article on the NRF website.
“Consumer trends show that the shopping experience continues to evolve for both retailers and consumers,” said NRF President and CEO Matthew Shay in the article. “Shoppers this holiday season are seizing opportunities to take advantage of early promotions and showing signs they may wait until the end of the season when promotions are even greater.”
Online and other non-store retailers saw an increase of 1% month-to-month and an increase of 6.3% year-over-year, the NRF reported.