While poring over results from Salesforce's worldwide survey of 4,000-plus marketing leaders, Director of Product Marketing Meghann York was struck with a revelatory insight. “I thought we don't need to call out digital marketing anymore,” she says. “We're not thinking digital and traditional. We're looking at high-performing channels and then seeing how those channels are integrated.” Salesforce's “State of Marketing” report on the survey presents bold evidence that marketing is no longer about the methods, it's about the money. ROI lives up to the French translation of the acronym: It is king.
Oil futures edged up on Wednesday as worries that rising tensions in the Middle East could hit global supplies overshadowed an unexpected build in U.S. crude inventories.
U.S. West Texas Intermediate crude futures settled 24 cents higher at $62.02 per barrel. Brent crude futures rose 53 cents to $71.77 a barrel.
U.S. crude stocks rose unexpectedly last week to their highest since September 2017, while gasoline stockpiles decreased more than forecast, the Energy Information Administration said.
Crude stocks swelled by 5.4 million barrels, surprising analysts who had expected a decrease of 800,000 barrels.