It's no secret that this holiday season is going to be a doozy in terms of sales. If marketers want to cash in on this spending frenzy, then they need to focus on both their in-store and mobile experiences. Indeed, a recent study from Swirl and Research Now shows that consumers are more than twice as likely to buy in-store than via mobile or online. However, consumers also say that mobile phones are playing a bigger role in the shopping experience than ever before—reinforcing the idea that loyalty and likelihood to buy are tied to a great experience on all fronts. “This Black Friday, shoppers will be more digitally connected than ever,” said Hilmi Ozguc, CEO of Swirl, in a press release. “Our research shows that while consumers overwhelmingly prefer to shop in-store, they have become increasingly reliant on smartphones to guide their decisions—creating a huge opportunity for retailers, or their competitors, to influence purchases." Ozguc predicts that connecting brick-and-mortar with mobile will be essential to retailers' success.
Oil prices steadied on Wednesday despite relatively weak Chinese import data as the market remained supported by falling U.S. crude inventories and the introduction of sanctions against Iran.
Shipments into the world’s biggest importer of crude came in at 36.02 million tonnes last month, or 8.48 million barrels per day, rising from 8.18 million bpd a year earlier and just up on June’s 8.36 million bpd, customs data showed.
Markets remained supported by the introduction on Tuesday of new U.S. sanctions against Iran, which initially target Iran’s purchases of U.S. dollars – in which oil is traded – as well as metals trading, coal, industrial software and its auto sector.
more at source: https://www.reuters.com/article/us-global-oil/oil-prices-steady-on-falling-u-s-crude-stocks-iran-sanctions-idUSKBN1KT01F