What do Lokay in Reinheim near Darmstadt, Pruskil in Gaimersheim near Ingolstadt, and Aumüller in Regensburg have in common? All three print shops have wholeheartedly embraced digitization, and are using state-of-the-art Speedmaster technology from the new drupa generation and the latest version of the print shop workflow Prinect 2017 . All three are also unique in implementing the new Push to Stop philosophy, and are impressive proof that the “smart print shop” described at drupa is already a reality. This is how Heidelberger Druckmaschinen AG (Heidelberg) is further promoting digitization in the industry. Push to Stop is not a product; it is a philosophy that rethinks the workflows in a print shop. It offers a significant increase in productivity by intelligently linking different software solutions across all processes in the press room, combined with the right consumables and services. Under the Push to Stop philosophy, processes start autonomously instead of being started actively, and the operator only interrupts if necessary. This is achieved through comprehensive digitization and automation in combination with a well-thought-out human machine interface, the new Prinect Press Center XL 2. click Read More below for more of the story
R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of multichannel solutions for marketing and business communications, and ActionIQ, a leading customer data platform (CDP), today announced a new partnership that will bring to clients an efficient solution for personalization at scale.
As a leader in the customer engagement industry, RRD offers a range of data management solutions including a proprietary customer database offering. This proprietary offering provides comprehensive data management capabilities and connects to a range of marketing technologies, including CDPs, which offer a persistent and unified customer database for clients that can be accessed by other systems.
RRD chose to partner with ActionIQ after an in-depth product evaluation across top CDP vendors. ActionIQ emerged as the winner because of their ability to deploy in environments with large amounts of complex customer data, as well as their ability to orchestrate complex customer journeys across multiple channels.
“The customer data platform landscape is evolving rapidly,” said Todd Thompson, Senior Vice President, RRD Data Insights and Customer Engagement. “RRD believes in providing our clients with best-of-breed marketing technologies, including CDPs. We are pleased to partner with ActionIQ, a clear leader in this space that is already providing differentiated data and real-time orchestration capabilities to large clients. Together with our other data management solutions, market leading analytics, and multichannel execution, RRD is well-positioned to optimize customer relationships for our clients.”
ActionIQ offers a competitive and efficient path from customer data to personalized experiences at scale. The platform unifies all online and offline customer data, leveraging prebuilt out-of-the-box connectors and proprietary a AI framework to provide a complete 360° view of each and every customer. Additionally, with self-service analytics and true cross-channel orchestration powered by AI-driven insights and decisioning, ActionIQ allows brands to deliver deeply contextual experiences in-sync with each customer’s lifecycle journey. As today’s marketers are challenged to create strategies with real-time agility, this partnership puts the power in the hands of marketers to orchestrate customer-centric interactions.
“RRD is an agency with marketing data management at its core, making this partnership a natural fit,” said Tasso Argyros, Founder & CEO at ActionIQ. “ActionIQ is transforming the way brands think of customer-centric, data-driven marketing. Together, we can empower brands to win in today’s experience economy by building deeper, more valuable relationships with their customers.”