Quad/Graphics announced that it has expanded its direct marketing personalization capabilities with the installation of a new Hewlett-Packard C800 four-color variable inkjet print module system in its Effingham, Ill., facility. With this technology, marketers now have even greater personalization options – including color images – to engage consumers in a variety of compelling direct mail formats. “The art and science of data-driven personalization has become a prerequisite for direct mail marketers,” said Tim Ohnmacht, Quad/Graphics President of Marketing Solutions. “The addition of this advanced four-color technology in our Effingham facility enables marketers to make print materials highly personal, while also increasing our capacity to take on increased volumes in this fast-growing segment of direct marketing.” click Read More below for additional detail
R.R. Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced that it has expanded its extensive global label manufacturing platform with the addition of a 26” linerless press, developed and manufactured by ETI Converting Equipment. With this new equipment, the company continues to expand its linerless production capacity in order to provide clients with a premium, innovative solution that enhances productivity while improving profitability through operational effectiveness.
“We are committed to providing end-to-end labels solutions that help our clients connect with their customers,” said Bruce Hanson, President, RRD Labels & Forms. “Doing so means providing a variety of innovative solutions that we can either scale or tailor to meet the strictest of specifications while helping our clients present their brand with quality and consistency. This additional linerless press – which will be installed later this year – allows us to continue to provide an industry leading product we have continued to perfect over the many years we have delivered high quality products to our clients.”
In addition to linerless, RRD delivers best-in-class labels across a broad range of other product types, including case and shipping, industrial/durable, integrated form/labels, healthcare, pharma/med-device, and prime labels. RRD’s extensive range of labels capabilities combined with industry-leading expertise and in-house lab testing facilities results in cost-effective solutions for clients looking to improve efficiency, maintain regulatory standards and compliance, and improve engagement with customers.