R.R. Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced that RRD Marketing Solutions was recognized in Ad Age’s 75th annual Agency Report, which ranks and analyzes advertising and marketing-services agencies based on U.S. and worldwide revenue. This is the first year that Marketing Solutions has been included on the list, just over a year after the new segment was formed to help clients optimize marketing communications across all channels: online, offline and onsite.
The 75th annual Ad Age Agency Report was produced by the Ad Age DataCenter and includes rankings of advertising, marketing services, and media agencies based on 2018 revenue. RRD Marketing Solutions was recognized and ranked in the following categories:
• Largest U.S. Agencies From All Disciplines – #8
• World’s 25 Largest Agency Companies – #18
• Largest U.S. CRM/Direct Marketing Networks – #5
• World’s Largest CRM/Direct Marketing Networks – #9
• Largest U.S. Promotion Networks – #2
“Advertising Age’s Annual Agency Report reflects the progress we’ve made just over a year after the formation of the RRD Marketing Solutions group,” said Doug Ryan, President, RRD Marketing Solutions. “We continue to build and integrate our capabilities across all of RRD to offer clients a powerful breadth of resources focused squarely on optimizing program execution and return on investment.”
In late 2017, RRD hired Doug Ryan, formerly President, Digitas North America, to lead the newly integrated RRD Marketing Solutions group. RRD Marketing Solutions was also recognized by Forrester in two reports last year. The group was selected by Forrester as a Leader in The Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018 and included in Forrester’s Now Tech: Content Production Agencies, Q4 2018 report.