As part of the Holmen Group’s communications and sustainability strategy, Holmen has entered into partnership with Identity Works in order to strengthen and further develop the Holmen brand. The first step will be to create a new brand platform and visual identity that will help to ensure consistent communication across every part of Holmen. “A strong and cohesive brand is vital for our ability to improve our competitiveness, drive our business forward and grow globally. Within Holmen, we currently have a number of very strong product brands that individually contribute to our overall brand. Now we’re taking the next step to create synergies between these brands, so that they reinforce each other while also adding value to the Group as a whole,” says Stina Sandell, Senior Vice President Sustainability and Communications at Holmen. Click read more below for additional detail.
As previously announced Holmen has signed an agreement to sell its newsprint mill in Madrid, Spain. The transaction is now closed.
The buyer, International Paper, will convert the mill into recycled containerboard production. International Paper will continue to produce newsprint at the mill until the second half of 2017 when it is scheduled to be converted into recycled containerboard. During this period, Holmen will sell the newsprint produced at the mill and continue to serve its customers.
During this period we will maintain our service and deliveries of todays products. Our customers will not be affected, says Nils Ringborg, CEO Holmen Paper.
Included in the transaction is also the recycled paper collector Cartón y Papel Reciclado S.A. (Carpa) and Holmen´s 50 per cent shareholding in the energy producer Peninsular Cogeneración S.A.