Smurfit Kappa’s Pouch Up wins Oscar de L’Emballage award

Smurfit Kappa developed a new Pouch-Up® packaging solution for Pressade to help with their goal of making juice a more integral part of the family breakfast routine.

With a brand new 3 litre size, the eye-catching La Fabrique à jus is easy to store and the handy tap means that children can easily use it without spilling.

The juice keeps fresh for three weeks versus four or five days for more traditional packaging for ambient juices.
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