Time Inc. UK has launched Rewards, a loyalty reward programme for its magazine subscribers. The initiative, which launched this week, gives subscribers access to exclusive offers, giveaways and prizes at no extra cost. Launch partners for the scheme include Hotel du Vin, Flowers Direct, Fitness First, PhotoBox, Prezzybox, Virgin Wine and War Horse at the New London Theatre. Bea Montoya, acting consumer marketing director, says: “Rewards gives added value to our subscriptions offering, and will incentivise loyalty. We have a fantastic range of launch partners and we’ll be adding to these all the time.”
After 93 years as The Reader’s Digest Association, Inc., the company today announced a new corporate name, Trusted Media Brands, Inc. (TMBI), a historic move that addresses its significant and transformative growth.
A powerhouse of iconic, multi-platform brands, Trusted Media Brands, Inc. includes Reader’s Digest, Taste of Home, Simple & Delicious, The Family Handyman, Country, Country Woman, Birds & Blooms, Farm & Ranch Living, Reminisce, EnrichU, The Taste Network and Haven Home Media. The company’s new website,TMBI.com, also launched today, housing the entire brand portfolio.
“The company has undergone a complete turnaround and transformation over the past 24 months. We’ve changed our business model to connect with consumers across all brands and through a variety of channels where readers want to engage,” said Bonnie Kintzer, President and CEO of Trusted Media Brands, Inc. “As we head toward our century milestone, it’s appropriate that our new company name reflects the culmination of those changes and the entity we have become – a modern, visionary, brand-driven multiplatform media business. This includes our flagship title, Reader’s Digest, as well as all of the valued brands that our readers trust as sources of information and inspiration in their daily lives.”
more at: http://www.pubexec.com/article/press-release-historic-move-readers-digest-association-inc-changes-name-trusted-media-brands-inc/