Customers’ needs have always been the main concern of Heidelberger Druckmaschinen AG (Heidelberg). The company will therefore be presenting the digital future of the print media industry – the networking of all processes for the benefit of the customer – at drupa 2016 under the motto “Simply Smart”. The focus is also reflected in the new, fresh product design with its clear geometric shapes and ease of operation in support of the operator.
The design thus emphasizes the new machine generations that will be presented at drupa 2016. This approach now earned the renowned international “red dot design award” in the category of product design for three products at once. The jury was convinced by the degree of innovation, quality and ergonomics in the digital Omnifire 250 4D printing system as well as the sheetfed offset presses Speedmaster XL 106 and XL 162. The 41 members of the jury selected the top products from around 5,200 from 57 countries. The “red dot design award” is organized by the Design Zentrum Nordrhein Westfalen (www.red-dot.org). Heidelberg has won well over 50 international design awards since the 1990s.
“We developed a consistent design for all machines with the focus on digital networking and ease of operation,” explains Bernd Reibl, Head of Industrial Design at Heidelberg. “The intention was to generate attention from afar and prove quality from up close. The design is a visualization of our machine’s precision and quality.” The pared-back shape of the silver portal on the delivery of the sheetfed offset presses is unobtrusive and directs the eye of both operator and customer to the finished print product during print approval. The silver Prinect line at the galleries stands for digital networking and symbolizes drive, speed and flow of data.