Big changes are afoot at the country’s biggest magazine publisher: Time Inc. is shuttering All You magazine, effective with its December 2015 issue. It is acquiring HelloGiggles, an online media company which targets millennial consumers with pop culture, beauty and lifestyle content. Launched in 2004, All You targeted value-conscious female shoppers and was loaded with content, including product reviews, recipes and do-it-yourself projects, along with substantial savings from discounts, coupons,and special offers. All You, centered on a newsstand and checkout display distribution deal with Wal-Mart, making the magazine a good fit for advertisers across a number of categories sold by the retail giant.
According to a semi-annual survey from Piper Jaffray Cos., total spending by U.S. teenagers topped $77 billion in 2018. Teens are spending more time with online-only retailers.
U.S. teenagers are spending more time shopping with online-only retailers and less with department and specialty stores, a report finds. And Amazon.com Inc. is by far their favorite online shopping destination.
Total spending (online and offline) by U.S. teenagers (ages 13 to 19) topped $77 billion in 2018, according to a semi-annual survey of the roughly 8,000 U.S. teens from investment bank and asset management firm Piper Jaffray Cos. Self-reported spending averaged about $2,600 per teenager per year. That was up 1% from a year earlier and 6% higher than the average amount reported in the fall 2018 survey.
When they shop online, 50% of all teens surveyed named Amazon as their favorite retail website, up from 47% last fall and 44% from spring 2018. The second-ranked website, Nike.com, was cited by just 5% of the teens in the most recent survey. That matched Nike’s percentage in the fall 2018 survey and was down a point from the spring 2018 survey.
more detail at: https://www.digitalcommerce360.com/2019/04/16/us-teenagers-say-amazon-is-their-favorite-online-shopping-website/