20% of the U.S. population has an Amazon Prime membership. That’s according to a just-released report from securities research firm Consumer Intelligence Research Partners LLC, or CIRP. Amazon.com Inc. doesn’t release the number of Prime members it has, but based on a survey of 500 U.S. shoppers who bought on Amazon from July-September, CIRP estimates Amazon now has 65 million Prime members as of Sept. 30. Prime customers pay $99 for an annual subscription that gives them such benefits as free two-day shipping, streaming video and music services and other perks.
According to a semi-annual survey from Piper Jaffray Cos., total spending by U.S. teenagers topped $77 billion in 2018. Teens are spending more time with online-only retailers.
U.S. teenagers are spending more time shopping with online-only retailers and less with department and specialty stores, a report finds. And Amazon.com Inc. is by far their favorite online shopping destination.
Total spending (online and offline) by U.S. teenagers (ages 13 to 19) topped $77 billion in 2018, according to a semi-annual survey of the roughly 8,000 U.S. teens from investment bank and asset management firm Piper Jaffray Cos. Self-reported spending averaged about $2,600 per teenager per year. That was up 1% from a year earlier and 6% higher than the average amount reported in the fall 2018 survey.
When they shop online, 50% of all teens surveyed named Amazon as their favorite retail website, up from 47% last fall and 44% from spring 2018. The second-ranked website, Nike.com, was cited by just 5% of the teens in the most recent survey. That matched Nike’s percentage in the fall 2018 survey and was down a point from the spring 2018 survey.
more detail at: https://www.digitalcommerce360.com/2019/04/16/us-teenagers-say-amazon-is-their-favorite-online-shopping-website/