Amazon’s second annual toy catalog has been dropping this week across the U.S. The differences and similarities in this year’s edition tell us something about Amazon’s goals in this category, but also shows just how much data Amazon has at its fingertips to help drive shopper demand. The products have no prices, just “Scan & Shop” QR codes linking back to the online page. This is the same as last year’s edition. Since Amazon reprices items on its site millions of times per day, it’s impossible to advertise a set price for each item. This nifty workaround not only ensures customers don’t see a price that Amazon can’t hold, but it draws shoppers back to the site immediately.
Digital print is a powerful tool for audience engagement. As consumers are bombarded by new brand messages with every tap of their smartphones, personalized printed materials present an increasingly rare opportunity to cut through the noise.
“Companies can now take advantage of digital printing capabilities to deliver truly 1:1 personalized marketing that was once only attainable through digital marketing efforts,” says Tim Curtis, president and COO of CohereOne, a data-driven direct marketing agency. “The targeted 1:1 message is coupled with the higher response rates and conversion metrics of print. Win-win!”
To help marketers, agencies, designers, and print buyers unlock the potential of digital print, BRAND United University is offering a new comprehensive two-day course called “Digital Printing for Professionals.” During the course, industry innovators will present case studies and highlight digital printing technologies, equipping program participants with takeaways to achieve their strategic communications objectives. Hosted by BRAND United and the Specialty Graphic Imaging Association (SGIA), the program will take place Oct. 23-24 in Dallas in conjunction with PRINTING United.
In the following Q&A, Curtis explains why the “Digital Printing for Professionals” course is an important investment for today’s marketers. He also discusses how data technology is transforming direct mail, a topic he will cover in depth during his session about “Big Data and the Emergent Era of Print” on Day 2 of the program.
much more at: https://www.targetmarketingmag.com/article/digital-print-audience-engagement-tool/