Fourth Quarter 2016, relative to Fourth Quarter 2015: Net sales decreased $4.2 million, or 10%, primarily due to heavy promotional activity by brand-competitors and other competitive pressures. Parent roll sales increased by $0.7 million while converted product sales decreased by $4.9 million. Of the $4.9 million decrease, $3.7 million was attributable to the decreased number of tons sold, and $1.2 million was due to a decline in the average price per ton that principally reflects the mix of customers buying the products. Cost of sales, exclusive of depreciation, decreased $2.1 million, or 7%. The decrease in sales volumes, contributed to the relative decrease in Cost of sales, as did spreading fixed overhead over a lower volume and approximately $0.6 million in additional costs for our Mexicali operations, which reflected increased costs for fiber, electricity, and overhead that were only partially offset by favorable foreign exchange impacts upon peso-denominated costs. click Read More below for additional detail
Verso Corporation (NYSE: VRS), a leading producer of graphic papers, today introduced Velocity®, a No. 3 coated value web paper ideal for a variety of commercial web offset printing applications, including magazines, catalogs, high-end retail inserts, direct mail and lightweight mailings.
“As parts of the country start getting back to business, value is top of mind for everyone,” said Senior Vice President of Sales and Marketing, Aaron Haas. “Velocity® delivers great printed results that provide marketers an opportunity to showcase their high-end brands in retail catalogs, inserts and direct mail without breaking their budget. With the proven results customers derive from direct mail, including catalogs, now is a great time to start driving results through print on paper.”
One of the best values in its category, Velocity® offers cost savings without compromising brightness, image reproduction and press performance. This No. 3 coated groundwood paper is visually appealing with a bright, blue-white shade and good quality surface, which results in high print gloss and image contrast. Made in the U.S.A. at Verso’s Escanaba, Michigan, mill, Velocity® is offered in gloss basis weights ranging from 40 lb. through 60 lb. text.
Upon request, Velocity® is available with recycled content and chain-of-custody certification to the Forest Stewardship Council® (FSC® C014984) BV-COC-953662, Programme for the Endorsement of Forest Certification™ (PEFC™) BV-PEFCCOC-US09000012, and Sustainable Forestry Initiative® (SFI®), BV-SFICOC-US09000011 standards.