Group C Media—the New Jersey-based publisher of Business Facilities and Facility Executive magazines—announced last week its acquisition of Turf, Turf Design Build, and Tree Services magazines from Grand View Media, reuniting the brands with the online forums LawnSite and PlowSite, which Group C purchased from Grand View earlier this year. “We’re thrilled that Turf, Turf Design Build and Tree Services are back where they belong with the LawnSite Network,” said Group C co-president Ted Coene in a statement. “The acquisition of these industry-leading brands will give us the opportunity to create new offerings in print, online and face-to-face events.” Click Read More below for additional information.
DDW has reinvented the Energizer brand with help from the tireless Energizer Bunny. Partnering closely with Energizer ad agency Camp + King, the DDW design team developed new branding and packaging that features a larger than life Energizer Bunny, who takes his “rightful place as the proud hero of the No. 1 battery brand.” With the number one competitor being a serious black and copper, a lighthearted focus on the character helped the San Francisco-based design firm create a contrasting feel that is “bright and optimistic and maybe even a bit cheeky.”
This is complemented by a strategic and singular packaging system that is both highly organized and extremely flexible, given that Energizer has a massive global portfolio with thousands of different packages, in various shapes and sizes as well, that span many categories across markets and languages. Ross Patrick, Executive Creative Director, DDW SF, says that the approach is “a clear break from the competitive set” and “brings the Energizer Bunny to life — echoing the advertising and celebrating this unique visual icon,” which in turn leads to a clean, radiant battery and lighting packaging system.