Amazon Prevails In Privacy Battle Over Alexa Ad Targeting (

Siding with Amazon, a federal appellate court refused to revive a class-action complaint alleging that the company wrongly targets ads to consumers based on their interactions with Alexa-enabled devices.

In an unsigned opinion issued Thursday, a three-judge panel of the 9th Circuit Court of Appeals upheld U.S. District Court Judge Barbara Rothstein’s ruling that Amazon notified users about its practices in a privacy policy.

“The district court correctly found that Amazon disclosed the relevant conduct in its privacy notice,” Circuit Judges Danielle Forrest, Patrick Joseph Bumatay and District Court Judge James Donato wrote.
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