During the early days of the COVID-19 crisis, many printing companies scrambled successfully to be designated as essential businesses. For the future of many of these businesses, this was a life or death move — a valiant effort to protect both the business and the jobs therein. As the crisis has developed over the past few months, numerous companies have proven how truly essential they are to the communities they serve, providing capabilities, expertise, and a lifeline for other businesses. Here are a few ways PSPs are supporting their local communities — both during this crisis and well beyond. 1. Finding the Way - Addressing the need for social distancing, and to apply order to what, before the crisis, was a free-form shopping experience, many PSPs with wide-format printing capabilities are producing floor graphics urging social distancing, specifying “one way” in retail aisles, and signifying spacing in check-out or register queues. 2. Creating Functional Barriers - One of the ways the world of retail shopping has changed due to the COVID-19 crisis is the creation of barriers between customer and cashier.
With specialty printing being one of the fastest-growing digital segments, Xerox developed the Xerox Adaptive CMYK Plus Technology designed for the all-new Xerox PrimeLink® C9065/C9070 Color Printer and the Xerox Color C60/C70 Printer.
The Adaptive CMYK Plus Technology is an accessory that has been engineered to augment the traditional cyan, magenta, yellow and black (CMYK) offering. For the PrimeLink C9065/C9070, an entry-level production printer, the accessory expands the device’s color capabilities with fluorescents, gold, silver, white and clear embellishments when needed. A similar accessory for the C60/C70 also offers printers beyond CMYK capabilities with metallics, white and clear. This technology opens new doors to growth, allowing printers and creatives in all fields to produce brilliant and unique pieces such as greeting cards, flyers, invitations, posters and signage.
“The 2-in-1 capability of our print engine combined with our new Adaptive CMYK Plus Technology allows printers to push past the boundaries of commodity print at a price point unmatched in the market,” said Terry Antinora, vice president and general manager of Workplace Solutions, Xerox.
Also new to market is the PrimeLink C9065/C9070. Designed to flex to meet the needs of both busy offices and production environments, the printer includes a 10-inch touchscreen, making it easy to access general functions as well as cloud and productivity apps that automate tasks for the mobile, always-connected office worker and professional user alike.
Boosting productivity is the printer’s 270 ipm scanning and 70 ppm printing capabilities. Even at these speeds, quality is not sacrificed. The PrimeLink C9065/C9070 delivers best-in-class performance with 2400 x 2400 dpi color image quality, outstanding fine-line detail, images, color transitions and color accuracy.
To scale for production environments, the PrimeLink C9065/C9070 offers heavyweight media and extra-long sheet (XLS) capabilities, supporting printing materials up to 26 inches/660mm long such as banners, book jackets and calendars. Additional professional-grade feeding and finishing capabilities include oversized, high-capacity feeding; stacking; punching; two-sided and square-fold trimming for full bleed documents; and booklet, tri-fold, C/Z folding. Equipped with the Simple Image Quality Adjustment (SIQA) tool and choice of EFI servers, the PrimeLink C9065/C9070 allows printers to set up jobs seamlessly with consistent, optimal print quality in less time.
“We engineered the Xerox PrimeLink C9065/C9070 for extreme reliability and breakthrough performance on every metric,” Antinora added. “This next generation, entry-level production printer positions Xerox to continue its lead in this market.”
Order taking for the PrimeLink C9065/C9070 is available now in countries served by Xerox. Order taking for the Adaptive CMYK Plus Technology for the PrimeLink C9065/C9070 will begin in the first-quarter of 2020, and order taking for the C60/C70 accessory is available now in countries served by Xerox.
Both the Adaptive CMYK Plus Technology and PrimeLink C9065/C9070 will be on display at PRINT 19 at booth #1510 in Chicago from Oct. 3-5. The Association for Print Technologies also named the Adaptive CMYK Plus Technology an industry game changer and awarded Xerox with the Vanguard Breakthrough Award as a part of its RED HOT program. Xerox earned seven RED HOT Awards and two Vanguard Awards this year.