RRD Awarded New Marketing Services Agreement with Sobeys
R.R. Donnelley & Sons Company announced a major new agreement with Sobeys, one of Canada’s largest retailers and a leading grocer. As one of only two national grocery retailers in Canada, Sobeys Inc. provides food shopping needs for Canadians with approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods, and Lawtons Drugs, as well as more than 380 gas stations. The agreement covers store marketing and décor signage print, including production, procurement, fulfillment, warehousing, logistics, and installation support for more than 1,200 Sobeys stores, and over 1,500 additional stores within Sobeys independent and wholesale operations. RRD’s retail focus, broad production capabilities and marketing communications expertise will help Sobeys streamline in-store communication execution, drive integration and consistency within each banner and respond quickly and effectively to evolving market conditions. Click Read More below for additional information.