RRD Strengthens Marketing Services with Strategic Acquisition of Digital & Print Marketing Businesses from Vericast
R.R. Donnelley & Sons Company announced that it has entered into a definitive agreement to acquire digital and print marketing businesses from Vericast Corp (“Vericast”). The Vericast Digital Marketing & Technology business includes a sophisticated set of digital marketing solutions that includes: display advertising, contextual targeting, connected TV, dynamic mobile, digital out of home, social media marketing, email marketing, local search, and zero-party data capture. The transaction also includes Vericast’s print marketing business, including shared mail and free-standing inserts, as well as digital and print coupon clearing business.