3 reasons why print belongs in your marketing mix (us.epsilon.com)

Today’s modern marketer is focused on an omnichannel strategy. Several brands have reached a plateau with their online marketing channels and are embracing the ‘love for print’. Our clients are using print for new customer acquisition, customer retention, customer reactivation, along with cross-selling amongst brands for those clients that have multi-brand portfolios. They have also used print to drive demand online or to drive in-store traffic. At this year’s inaugural Print Event conference, I spoke on an interactive panel in which we discussed the benefits of adding print to your marketing strategy. Let’s further explore. Click Read More below
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Finch Paper and French Paper Company announce partnership

Finch Paper and French Paper Company have announced that French has joined Finch Paper Holdings. Finch Paper is a premier, vertically integrated paper manufacturer specializing in high-bright, uncoated papers for North American printing and converting markets. French Paper, based in Michigan, manufactures premium custom paper for graphic arts, printing, packaging, writing, text, cover, specialty, and gift applications. Together, they will offer customers a superior array of fine uncoated paper products. “We are very pleased to share that French Paper Company has joined Finch Paper Holdings, creating a unique partnership that represents over 300 years of papermaking excellence. With this partnership, we are bringing together two outstanding teams,” said Deba Mukherjee, President and CEO of Finch Paper. “Finch and French have similar histories as iconic paper companies. We are each a pillar in the community we call home, a trusted employer and a manufacturing leader. We are delighted to welcome the French team to our Finch family” added Mukherjee. While French Paper has joined Fitch Paper Holdings, the companies will continue to operate individually.
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Contributing to the Circular Economy: The Paper and Wood Products Industry

The paper and wood products industry uses renewable and recyclable resources to manufacture products that makes people’s lives better. Printing-writing papers, paper-based packaging, pulp, tissue and wood products play significant roles in everyday life by meeting needs for information, product protection, hygiene, housing and more. The manufacture of our industry’s products is customer and market driven. As the global population grows and impacts production and consumption, increasing circularity in our economy would build resilience, generate new business opportunities and provide economic, environmental and social benefits. The paper and wood products industry’s efforts to promote sustainable forest management, do more with less in the manufacturing process and recover products for recycling form the foundation of our contributions to the circular economy.
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OPEC sees bearish oil outlook for the rest of 2019, points to 2020 surplus (cnbc.com)

OPEC on Friday provided a downbeat oil-market outlook for the rest of 2019 as economic growth slows and highlighted challenges in 2020 as rivals pump more, building a case to keep up an OPEC-led pact to restrain supplies. The bearish outlook due to slowing economies amid the U.S.-China trade dispute and Brexit could press the case for OPEC and allies including Russia to maintain a policy of cutting output to boost prices. Already, a Saudi official has hinted at further steps to support the market.
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Ministers Agree to Work Together to Promote Canadian Forestry

At the close of the 2019 annual meeting of the Canadian Council of Forest Ministers (CCFM) in Northern Saskatchewan, Forest Products Association of Canada (FPAC) announced its support for the Ministers’ commitment to work together to promote Canadian forestry and forest products to the country and the world. “This was definitely one of the best meetings of forestry ministers from across Canada that I have attended in recent years,” Nighbor said. “There was a real focus on the big picture. How can we better use forest management to fight climate change? How can we more actively manage our forests in and around communities to keep people safe from wildfires? How can wood fibre-based products address our single use plastics challenge? These are the things we need our governments focused on if we’re going to help our environment and support much-needed jobs in forestry communities,” Nighbor added.
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Holmen Interim Report January-June 2019

•Operating profit for January–June was SEK 1 217 million (January–June 2018: SEK 1 271 million). Higher prices for paper had a positive effect on earnings, while rising wood costs and a maintenance shutdown in paperboard had a negative impact. The profit includes SEK +80 million from sale of a permit to build a wind farm on Holmen property. In the same period last year, the profit included SEK +70 million from the divestment of a forest property. •Operating profit in the second quarter totalled SEK 574 million, compared with SEK 643 million in the first quarter. Profit in the quarter was boosted by the sale of a wind farm permit but was negatively affected by a maintenance shutdown in paperboard and seasonally lower hydropower production. •Profit after tax for January–June amounted to SEK 954 million (1 266), which corresponds to earnings per share of SEK 5.7 (7.5). Profit in the preceding year was positively affected by SEK 300 million as a result of a lower tax rate in Sweden.
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Inductive Direct Mail Strategy Leads to a Better Creative Space (piworld.com)

Sometimes marketers get stuck in a direct mail strategy rut. They find a direct mail format that works and just stick to it. Over time, the ROI shrinks, but not enough to spend time making changes. This is easy, but not the right thing to do. When you get to this point, you need to get outside your comfortable box and create a new direct mail approach. This goes beyond thinking outside of the box, but to creating a whole new type of box. What do I mean? It is time to use inductive thinking to get to a better creative space. What is inductive thinking? It is when you observe something and you use that information to create something new. Why use it? Because this type of thinking causes you to ask questions, challenge rules and take risks you would not normally take. This leads to new and better ideas.
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JCPenney Reports Second Quarter 2019 Financial Results

J. C. Penney Company, Inc. announced financial results for its fiscal second quarter ended Aug. 3, 2019. Net loss for the quarter was $48 million or ($0.15) per share. Comparable sales decreased 9.0 % for the quarter. Excluding the impact of the Company’s exit from major appliance and in-store furniture categories, comparable sales decreased 6.0 % for the quarter. Cost of goods sold for the quarter was 63.2 % of sales, a decrease of 310 basis points compared to the same period last year. Inventory at the end of the second quarter was $2.47 billion, down 12.5 % compared to the end of the second quarter last year. “I am pleased with the results we delivered this quarter and the progress we are making against our plan. While we still have work to do on our topline, I strongly believe that growing sales in an unprofitable way is simply not an option. The only way I know how to reconstruct a business, is through a holistic approach across all the key tenets of strategic, purposeful and effective retailing. Notably this quarter, the meaningful improvement we delivered in cost of goods sold was driven by lower permanent markdowns, improved shrink results, increased store and online selling margins and the exit of major appliance and in-store furniture categories.” said Jill Soltau, chief executive officer of JCPenney.
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