The landmark EU anti-deforestation Regulation (EUDR) enters into force. The EUDR provisions will become applicable as of 30 December 2024. FSC has supported the development of the EUDR since the beginning, and is now ready to work together with the EU Commission, EU Competent Authorities, NGOs, and businesses to make it a success. The EUDR prohibits placing or exporting products in/from the EU market that do not comply with its legality and sustainability requirements. Companies must conduct due diligence to ensure that the products they source are legal and are not linked to land that has been deforested or degraded after 31 December 2020. The EUDR's main goal is to reduce the EU's impact on global deforestation by promoting the consumption of ‘deforestation-free’ products.

The U.S. Federal Trade Commission (FTC) enforces Truth in Advertising laws that require marketing claims be truthful and substantiated by appropriate evidence. These are designed to protect consumers, including when they look to buy products promoted as being environmentally responsible. The commission issues guidance specifically focused on sustainability, or “green,” marketing claims, commonly referred to as the FTC Green Guides to help marketers avoid making unfair or deceptive environmental promises. These laws apply whether the marketing claim appears on paper, online or on the side of a bus. Ensuring believable claims helps build trust between buyers and sellers, which in turn facilitates efficient markets. “Meeting customer needs without misrepresenting Domtar’s offerings is critical,” says Katie Zorn, Domtar’s vice president of marketing, product management & strategic planning. “The Green Guides are an essential resource that we reference before making any sustainability-related claims.”

Just as the world takes a major step in turning the tide on plastic pollution with a global treaty, the European Union is on the cusp of agreeing new regulations that could flood the market with millions of tonnes of new plastic. Well intended but misguided amendments have been put forward on the Commission’s proposal for a Packaging and Packaging Waste Regulation (PPWR), which are now being debated in the European Parliament. These amendments undermine the spirit of the regulation by trying to introduce mandatory reuse targets for cardboard, a material that is often unsuitable for multiple reuses. If accepted, these amendments would push economies away from the most recycled packaging materials and towards plastic alternatives, embedding a plastic economy into the market.

The public consultation, which is your chance to give your feedback on this revised system, will run from 3 July to 31 August 2023. PEFC Czech Republic revised the country’s national forest certification system following the entry into force of the revised 2018 PEFC Sustainable Forest Management standard. To provide you with additional information about this revised national system, we are holding a webinar on 3 July, at 10:00 CEST. The webinar is free to attend, and everyone is welcome. Register for the webinar at https://us02web.zoom.us/meeting/register/tZAqfuCuqzMtH9cvXBYvlPKQp0XKPk1lKRM2#/registration

What’s the main purpose of the Trend Tracker survey? The purpose of the survey is to understand changing consumer preferences, perceptions and attitudes towards print, paper, paper-based packaging and tissue products, revealing challenges and opportunities for the industry. What value does it have for the paper and packaging industry? We see the survey as great value for our industry as it directly reports on consumer opinions on a number of areas within our sector. Covering a wide range of topics from forest growth and recycling rates to reading habits, packaging preferences and thoughts on mail versus digital communication, the consumer data will help to inform the industry on what’s working and what needs improving.

Starbucks is significantly increasing its commitment to sustainability – in partnership with Arizona State University. The coffee giant plans to develop a new sustainability learning and innovation lab at Hacienda Alsacia, the company’s global agronomy headquarters for research and development located in Costa Rica. The lab will serve as a hub for hands-on and virtual learning opportunities for Starbucks employees, students, researchers and industry leaders to develop and scale sustainable solutions for issues including climate adaption and agricultural economics.

FSC has a global agreement in place with South Pole, a carbon project developer working to implement comprehensive emission reductions that create long-term business opportunities. As part of this agreement, the two organizations are looking to identify FSC Forest Management certificate holders to develop best-in-class projects that demonstrate robust practices with respect to both forest management and carbon sequestration. If you are an FSC-certified forest manager, you are eligible to opt-in to learn more about the opportunity.

In comments to the Environmental Protection Agency, the American Trucking Associations outlined three bedrock principles the industry is committed to pursuing to reduce emissions from heavy-duty trucks. “ATA starts with ‘Yes,’” said ATA President and CEO Chris Spear, “and we want to achieve the same things that the EPA does when it comes to reducing emissions. In fact, our record over the past 30 years of collaborating with EPA in reducing both carbon and NOx pollution is strong. Together, the agency and industry have arrived at tough but achievable regulations that allow for technology to develop on timelines to minimize market disruptions and job losses. “However, EPA is moving at breakneck speed to force the industry towards electrification while failing to address the key enablers towards any new technology adoption. EPA’s proposed adoption rates assumes that product availability, vehicle costs, range, weight reduction, energy capacity and recharging and refueling infrastructure will all be available for fleets to utilize the technology,” he said. “Instead of the agency leap frogging existing low-carbon technologies towards electrification, allow today’s technologies to be fully adopted.”

Cost Cutting Cloaked in Greenwashing - - Even if it were true that the pharmaceutical industry could “save 11 million trees a year,” by switching from paper to electronic prescription information for doctors and pharmacists, such claims of environmental superiority are meaningless, if not deceptive, because they do not consider the vast and growing environmental footprint of digital communications. The environmental impact of digital communication is often underestimated because of the “invisible” nature of the infrastructure that supports it. Nowhere does your article mention the environmentally invasive mining and drilling required to extract finite raw materials (iron, copper, rare earths, petroleum for plastics, etc.) necessary to manufacture electronic devices and the massive server farms that support them, the predominance of greenhouse-gas emitting fossil fuel energy used to power them, the massive amounts of water consumed to cool data centers, and that only 15% of U.S. electronic waste gets recycled. Compare this to paper, which is in fact is one of the few products on earth that has a truly sustainable, circular life cycle. U.S. manufactured paper is made from an infinitely renewable resource - trees that are purpose-grown, harvested and regrown in sustainably managed forests – in a process that uses a lot of water but consumes very little of it, and is powered mostly (64% on average) by renewable bioenergy. And with a recovery rate of 68%, paper is recycled more than any other material in the U.S. municipal solid waste stream. Using unsubstantiated and misleading environmental claims as a means to a digital-only end is greenwashing that completely ignores the documented environmental impacts of digital communication and threatens the livelihoods of millions of workers across the U.S. print, paper and forest products value chain.

Metsä Group has made the funding decisions for 2023 in its nature programme. Twenty-three projects were selected for funding to manage and restore Finland’s biodiversity. As a result of these selections, the projects are more diverse, and their geographical coverage is more extensive. Independent experts from the University of Eastern Finland, the Ministry of the Environment, the Ministry of Agriculture and Forestry, Sitra and the Central Union of Agricultural Producers and Forest Owners (MTK) participated in evaluating the project. The themes of the projects selected for funding include watercourse improvement, restoration of flowing waters, removal of invasive species and predators, management of traditional habitats, restoration of wetlands and management of sandbanks. The nature programme does not fund activities in commercial forests, as these are developed as part of Metsä Group’s strategy for regenerative forestry.

A new global study commissioned by FSC with Ipsos is one of the largest of its kind, surveying 26,800 consumers in 33 countries. It provides new insights into what consumers are concerned about, who they trust to address these concerns, and how they’re acting individually through their purchases to affect change. Ongoing global economic instability and conflict appear to have shifted consumer priorities. While climate change ranked second after health during the pandemic, top concerns for consumers are now economic hardships, and wars, conflicts and terrorism. Yet issues relating to the environment haven’t fallen off the radar. Climate change, biodiversity loss, and deforestation remain key forestry issues of concern around the world.

The Italian Forest Certification System has been submitted to PEFC for assessment. The public consultation, which is your chance to give your feedback on this revised system, will run from 26 June to 24 August 2023. PEFC Italy revised the country’s national forest certification system following the entry into force of the revised 2018 PEFC Sustainable Forest Management standard.

The trucking industry has made massive strides in reducing tailpipe emissions over the past 35 years thanks to innovation and achievable regulatory targets and timelines: ✅We’ve cut harmful NOx and particulate matter emissions by 99%. ✅We’ve eliminated virtually all sulfur-dioxide emissions. ✅Between 2014 and 2027, we stand to cut 1.37 billion metric tons of CO2. The problem? Not nearly enough of these newer and cleaner trucks are on the road today because of a century-old federal excise tax (FET) on heavy-duty trucks that penalizes trucking companies for upgrading their equipment.

ABC News’ recent “Trashed: The Secret Life of Plastic Recycling” investigation isn’t about plastic bags or even plastic packaging, it is about the current U.S. recycling system. Put trackers in any recyclable item today and chances are they may end up in an incinerator or landfill. This should be the intended result, given that these trackers are actually contaminants to the recycling stream and would be filtered out for disposal through most recycling processes. It is also because we have over 20,000 different municipal recycling programs across the country that are based on the value of the materials being collected and recycled. This value changes with market conditions and when it does, some products destined for recycling are diverted to disposal instead. Also, until recently, much of that value was in exporting our recyclables overseas. Because of these foreign markets, governments running the recycling programs here in the U.S. did not invest in the infrastructure needed to manage our own recyclables. When China, the biggest importer of U.S. recyclables, stopped accepting them, the markets collapsed.

As part of our commitment to continued sustainable leadership, environmental impact and accountability, we are proud to be the first company in our space, and among the first companies in the world, to receive approval from the Science Based Targets Initiative (SBTi) for our greenhouse gas emission reduction targets aligned to the Net Zero Standard. The Net Zero Standard is developed by SBTi and is the first global science-based standard for companies to set net-zero targets. Using our FY22 performance as our baseline, we received approval for three targets: *Overall Net-Zero Target: HH Global has committed to reach net-zero greenhouse gas emissions across the value chain by Financial Year 2040 (FY40). *Near-Term Target: HH Global has committed to reduce absolute scope 1, 2 and 3 GHG emissions 50% by FY30. *Long-Term Target: HH Global has committed to reduce absolute scope 1, 2 and 3 GHG emissions 90% by FY40.

135 second-grade students from Trevor, Wisconsin, and Mishawaka, Indiana, celebrated Earth Week by learning about the cycle of life from trees to paper and back to trees. The educational outreach program was presented by corporate neighbor Colbert Packaging. The interactive session is dubbed TICCIT for, “Trees into Cartons, Cartons into Trees.” Created by the Paperboard Packaging Council (PPC), of which Colbert Packaging is a member, the program teaches young learners about the role trees play in the environment and our circular economy. The program teaches the importance of recognizing sustainable packaging and supporting the recyclability of paper-based packaging. The visual presentation was topped off with a hands-on session where students were invited to prepare and take home their very own tree sapling in a paperboard planter. “We are delighted to have the opportunity to share the importance of environmental stewardship with an enthusiastic audience of local students,” said Colbert Marketing Manager Wanda Speer.

“We are pleased to share the significant ESG progress made by our global team in 2022. We are actively working towards a more sustainable future through responsible operations, reducing our carbon footprint and developing even more sustainable solutions for customers, consumers and patients. We are also convinced that our leadership in Sustainability, in addition to helping safeguard the environment, creates a critical competitive advantage,” said Stephan B. Tanda, President and CEO. Aptar focuses on collaboration as one of the pillars of its sustainability strategy. The company works with the Ellen MacArthur Foundation, the World Business Council for Sustainable Development, among many others. Aptar is an active member of the CE100 Network and a signatory of the United Nations Global Compact. In partnership with these organizations, Aptar aims to include 10% recycled resin content and achieve 100% recyclable, reusable or compostable solutions in our personal care, beauty, home care and food and beverage solutions by the end of 2025. The 2022 Corporate Sustainability / ESG Report highlights these important partnerships and many others.