The report categorised people into seven life stages: fledglings; sharers; couples; young families; older families; empty nesters; and older retirees. The results found that far from being disinterested in DM, young people living at home with their parents - fledglings - were 18% more likely than any other group to be receptive to mailings. The study showed 23% had bought or ordered something as a result of receiving direct mail in the last 12 months. Only the retiree group scored higher with 32%. Additionally a third of fledglings had kept a piece of direct mail for future reference, while 17% - more than any other category - had passed it on to others. "There is a myth in the market that only older people engage and respond to direct mail, but we found through this research that there is a much deeper picture and from the fledgling point of view it's quite surprising," said Emma Springham, head of marketing at MarketReach.
International Paper today announced that it has completed two previously disclosed transactions – the sale of its corrugated packaging business in China and Southeast Asia to Xiamen Bridge Hexing Equity Investment Partnership Enterprise; and the acquisition of the Holmen Paper Madrid Mill in Spain. The Company plans to convert the newsprint machine to produce recycled containerboard during the second half of 2017.
Programs have been started by APP in the province of West Kalimantan in cooperation with the Belantara Foundation and IDH Sustainable Trade Initiatives, also involving several forest plantation companies on multi-stakeholder-based, responsible landscape management on the production forest in the Kubu-Ketapang landscape. In addition, in an effort to prevent peatland forest fires, APP and its suppliers have built more than 5,000 dams on the perimeter canals around its suppliers' plantation area in Indonesia. Of these, 500 dams which were built in West Kalimantan. In addition to the signing of the Memorandum of Understanding, APP outlined its support for an initiative by the Governor of West Kalimantan in developing renewable energy using the Kemiri Sunan plant (Reutealis trisperma (Blanco) Airy Shaw). Kemiri Sunan crop can be used as biodiesel and is a key part of the Government's efforts to reduce the dependence of Indonesia against imports of fuel. This pilot project will take the form of collaboration between West Kalimantan Forestry, APP, Tanjungpura University, and Belantara Foundation.
WTI Crude Oil (CFD: US OIL) prices are currently channeling higher, after bouncing from monthly lows at $41.84. Much of today’s advance in Crude Oil has been predicated on a tightening in oil supply, as well as a general rebound in international markets. As prices rise, traders should be mindful that Crude Oil has still not recovered completely from Friday’s decline. For this reason, it will remain important to monitor short-term momentum and key values of support and resistance.
The buyer, International Paper, will convert the mill into recycled containerboard production. International Paper will continue to produce newsprint at the mill until the second half of 2017 when it is scheduled to be converted into recycled containerboard. During this period, Holmen will sell the newsprint produced at the mill and continue to serve its customers. During this period we will maintain our service and deliveries of todays products. Our customers will not be affected, says Nils Ringborg, CEO Holmen Paper. Included in the transaction is also the recycled paper collector Cartón y Papel Reciclado S.A. (Carpa) and Holmen´s 50 per cent shareholding in the energy producer Peninsular Cogeneración S.A.