The research revealed that over half of the 2,289 people surveyed in the nationwide poll, (some 57%) said they preferred their grocery and food packaging in paper-based material, whilst some 31% expressed no preference and just 8% preferred plastic containers. The consumers surveyed were also asked how likely they were to purchase a product from a retailer using paper-based containers as opposed to plastic containers. Some 46% said they were more likely to purchase an item if the packaging was paper-based, compared to 47% who said it would make no difference.
Print is a responsible environmental choice and an important touchpoint of any marketing campaign. That was the key message the audience heard last Thursday during the annual Ryerson Colloquium organized by the students of the Graphic Communications Management program. Dubbed Revive, Breaking Sustainability Myths, this year’s event featured a panel that set about outlining and then busting some often-heard myths about the sustainability of printing and using trees. For instance Monika Patel, director of programs and communications at the Forest Stewardship Council, told the industry crowd that trees are a renewable resource that can be planted again, once cut down. And, while recycled paper is good, the world would run out of paper if we only used recycled fibres.
Developing a much stronger presence in South America to better communicate the benefits of forest certification to forest owners, companies and consumers - this is the objective of the first PEFC South American Regional Workshop. The workshop, which will take place from 20-24 April 2015 in Montevideo, Uruguay, will bring together South American based PEFC organizations and external stakeholders to assess opportunities for identifying potential synergies and improving collaboration and coordination, and to develop strategies to improve market demand and access for PEFC-certified products.
One of our most important resources, the Myths & Facts Booklet, has been updated for 2015 including two new facts on; the benefits of packaging and, consumers choice to receive paper communications. Paper has been around for almost 2000 years and, during this time, it has undoubtedly established itself as the most effective and versatile means of communication. However, for a long time the industry has tolerated misinformation about its environmental record. Commonly, that print and paper are considered a primary cause of deforestation, uses a lot of non-renewable energy and has a high carbon footprint. The reality is very different. European forests having grown by 30% since 1950 and are expanding by 1.5 million football pitches every year. Furthermore, the paper industry is Europe’s largest user of renewable, low carbon energy and 54% of the energy used in European paper making is biomass based. It is important not to forget that the digital alternatives also have impacts.
Thoro Packaging has joined Two Sides North America, the non-profit organization that promotes and encourages the responsible production, use and sustainability of print and paper.