The way people interact with brands is not as orderly or linear as a customer journey map seems to indicate – or a sales funnel, for that matter. I’m not implying that understanding, mapping and optimizing the customer journey, and your path to conversion isn’t mandatory – it is. But I am suggesting that it’s worth looking further in an attempt to understand the way actual, living, breathing, thinking humans experience your brand. As a human, I can attest that my journey from awareness to purchase and later repurchase is never linear or orderly. If we drill down to a closer view, we can talk about the cluster of interactions that are driven by something the customer did. Place an order? There’s a cluster of activity there. Visit the website? There’s a cluster of interactions there. Sign up for email? Ad cluster. more at source: https://www.jschmid.com/blog/look-inside-the-customer-journey/
Deluxe announced that it has finalized a long-term agreement with Truist Financial Corporation. This new agreement is anchored by Deluxe’s world class check products, while also expanding the ongoing relationship across the company’s four business segments. “We are very pleased that Truist is trusting Deluxe to deliver the latest innovations and technology to enhance the exceptional products and service its customers have come to expect,” said Barry McCarthy, President and Chief Executive Officer of Deluxe. “This is a real validation of our One Deluxe approach, being able to provide a wide array of products and services from across all of our segments to our customers. Truist clearly understands that our goal is to collaborate on creating and finding solutions to help their entire portfolio.”
Stora Enso has completed the conversion of its Oulu paper mill for production of packaging board. The pulp mill has been in production since mid-January and the newly converted machine is in a start-up phase. The project began in May 2019 following a decision to invest EUR 350 million, and it was completed within the budget frame. The packaging machine will now be ramped up during the first quarter and is expected to reach its designed production capacity by the end of this year. The new line producing kraftliner will serve global customers in demanding packaging end-uses that require strength, purity and strong visual appearance features. The product, AvantForteTM by Stora Enso, has three fiber layers, making it the strongest kraftliner in Stora Enso’s portfolio. Packaging applications include fresh, fatty or moist food, as well as high-end e-commerce packaging. “Completing the Oulu Mill conversion is an important step in our transformation and responds to increasing global market demand for circular and eco-friendly packaging materials,” says President and CEO Annica Bresky.
Stora Enso has decided to permanently close its US-based Virdia operations during 2021. Virdia was acquired in 2014 and has focused on conversion of cellulosic biomass from sugar cane bagasse into refined sugars. The operations have consisted of a research centre in Danville, Virginia and a demo plant in Raceland, Louisiana, which will both be closed. The closure is in line with Stora Enso’s strategic choices in R&D to drive future growth and value creation from forest-based materials. Furthermore, today, the company’s innovation work focuses considerably more on applications further down the value chain instead of being a raw material supplier. There will be a stepwise process for discontinuing the operations and closing the sites during 2021. The employee impact will be approximately 65 Stora Enso employees and 18 contractors.
Q4/2020 (year-on-year) *Sales decreased by 10.7% to EUR 2 154 (2 411) million, due to structural changes, lower prices and volumes. *Operational EBIT was EUR 118 (124) million, lower sales were mitigated by efficient cost management. *Operational EBIT margin increased to 5.5% (5.1%). *Operating profit (IFRS) decreased to EUR 289 (680) million. *Cash flow from operations amounted to EUR 436 (725) million. Cash flow after investing activities was EUR 223 (518) million. *The net debt to operational EBITDA ratio was 2.3 (2.0). *Operational ROCE excluding Forest division was 4.6% (5.0%). Year 2020 (year-on-year) *Sales were EUR 8 553 (10 055) million, mainly due to lower volumes and prices, and structural changes. *Operational EBIT decreased to EUR 650 (1 003) million, due to lower sales.
Book sales are still up following a hot start to 2021. Last week, unit sales of print books jumped 18% over the week ended January 25, 2020, at outlets that report to NPD BookScan. In the prior week, unit sales rose nearly 23% over 2020, resulting in a 22% increase in print sales through January 23 over the comparable period a year ago. Every major category had double digit increases last week. Those jumps were led by the young adult segments, where fiction rose 46.9% and nonfiction increased 48.5%. The top seller in fiction was We Were Liars by E. Lockhart, which sold nearly 15,000 copies, while Stamped by Jason Reynolds and Ibram X. Kendi topped the nonfiction list, selling about 4,100 copies.
OCTOBER 1 – DECEMBER 31, 2020 (compared with July 1 – September 30, 2020) *Net sales increased 6% to SEK 4,592m (4,338), mainly related to higher delivery volumes. *EBITDA margin increased to 30.0% (23.8).*Operating cash flow amounted to SEK 957m (1,118). JANUARY 1 – DECEMBER 31, 2020 (compared with January 1 – December 31, 2019) *Net sales declined 6% to SEK 18,410m (19,591). The fall in sales was mainly related to lower selling prices, which was partly offset by higher delivery volumes.*EBITDA margin of 24.1% (27.2). The decrease was mainly due to lower selling prices. *Operating profit amounted to SEK 1,145m (19,665). The difference was mainly due to one-off items from the discontinuation of publication paper operations in 2020 of SEK -1,694m and the changed accounting method for forest assets of approximately SEK 16bn in 2019. *Operating cash flow amounted to SEK 2,688m (2,916).
KEY HIGHLIGHTS *Sales volumes increased by 5% *Continued positive development of the ramp-up at Gruvön (KM7) *Cost and efficiency programme exceeding target *Strong operating cash flow *The Board of Directors proposes dividend of SEK 4.30 per share. Quarterly data *Net sales amounted to SEK 5 803 million (5 815). Excluding currency effects sales grew by 2% *Operating profit rose to SEK 163 million (103), including SEK 73 million revaluation gain in an associated company *Net profit from continuing operations was SEK 242 million (283)
UPM Raflatac is pleased to announce that the Association of Plastic Recyclers (APR) has recognized its PE and PP pressure sensitive label materials with general purpose acrylic adhesive for high-density polyethylene (HDPE) containers as meeting or exceeding the most strict APR HDPE Critical Guidance criteria for recyclability. Achieving this Critical Guidance Recognition is an important step in UPM Raflatac’s ongoing quest to label a smarter future beyond fossils. These white and clear PP and PE label materials combined with multipurpose acrylic adhesives are part of UPM Raflatac’s SmartCircle™ portfolio of labeling materials that enable recyclability of packaging and promote the circular economy. The Critical Guidance Recognition means the label materials are proven to be compatible with standard HDPE container recycling practices. They are suitable for a variety of end-uses, including food and home and personal care.
National Average Price for Regular Unleaded Current: $2.422; Month Ago: $2.250; Year Ago: $2.496. National Average Price for Diesel Current: $2.649; Month Ago: $2.554; Year Ago: $2.964.