Under the exclusive multi-year agreement, InnerWorkings will facilitate the production of all branded items that Preferred Hotels & Resorts creates for its offices, member hotels, current and potential partners and loyal guests, from the company’s Preferred Travel magazine to collateral for its iPrefer hotel rewards program, as well as all related shipping and freight logistics.
“InnerWorkings will help us improve time and cost efficiencies by consolidating our global marketing supply chain,” explains Ken Mastrandrea, COO at Preferred Hotels & Resorts. “We look forward to the transparency and simplicity of their single, global solution.”