Four of the outdoor industry's oldest print magazines—Bike, Powder, Snowboarder, and Surfer—will cease publication indefinitely this year, according to multiple sources at the brands' parent company, A360 Media. TransWorld SKATEboarding, another A360 Media property, will also pause operations until further notice. Sierra Shafer, editor-in-chief at Powder, confirmed today that staff members at all five titles received indefinite furlough notifications late on Friday, October 2. Employees at Bike and Surfer were furloughed immediately, Shafer said, while Powder and Snowboarder staff learned the same would happen to them on November 20. None of the furloughed staff will be paid after operations cease.
Developing a strategy for future campaigns can feel overwhelming—we get it. Staring at a white wall is how it usually starts. Well, how about first looking at where you can save money?
WHAT’S THIS USPS PROMOTIONS AND INCENTIVES PROGRAM ABOUT?
In 2011, the USPS introduced the marketing mail promotions program, in which they discount a percentage of postage on any campaign that meets the requirements. The purpose is to encourage marketers to integrate different technologies with mail to engage audiences and strengthen the relevance of direct mail. After ten years now, it’s been proven successful.
Of course, the promotions have evolved over the last few years and brought forward incentives that reward interactive experiences and technologies designed to further engage and extend the consumer’s mail experience. In many cases, we’ve seen a strong lift in response and the discount can actually offset the cost of implementing the technologies.
This year, we see terrific opportunities for our clients to test new ways to win. Depending on your brand and goals, some strategies make more sense than others.
more at source: https://specialtyprintcomm.com/blog/2022-usps-promotions/