2024 Two Sides Partners Meeting

Jonathan provided an update on Two Sides’ activity, results in 2023, and focused on the tools, resources and information that your business can use.

The Love Paper campaign, focussed on improving consumer perceptions of our products, reached a milestone in 2023 with over 2,000 advertisements featured in national newspapers and magazines. This initiative reaches more than 240 million consumers, communicating the sustainable narrative of magazines, newspapers, and all paper-based products. Year after year, we are reaching a growing number of consumers, making it a focus of our ongoing efforts.

Across Europe, the challenge of Greenwashing persists, with companies disseminating misleading messages that portray a digital transition as inherently better for the environment. Slogans like “Go green, go paperless” not only misguide but pose a significant threat to our industry. Two Sides actively engages businesses, brands, and organizations, urging them to refrain from making such deceptive statements regarding print and paper.
more at: https://twosides.info/UK/2024-two-sides-partners-meeting/

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