A lot can happen in less than three seconds. In the crowded craft beer aisle, that’s all the time a packaged beer has to catch a shopper’s eye. A study from Accelerated Marketing Insights by Quad used Tobii 3 eye-tracking technology to explore exactly what drives purchase behavior — and how design plays a starring role. Conducted last fall at Ray’s Wine & Spirits in Wauwatosa, WI, the study tracked 61 participants as they browsed 474 beers across 124 brands. The choice of location was intentional — just outside Milwaukee, a city steeped in brewing history and still deeply tied to beer culture. The study found that packaging design was the third most important consideration for choosing a beer, after flavor and price. In fact, 72% of participants said the packaging made them more likely to buy a beer. That’s not surprising to Shannon Anderson, director of research, Accelerated Marketing Insights by Quad. “Craft beer buyers come in to browse. They’re curious and open to trying something new. That makes visibility and shelf presence critical. If your can doesn’t get noticed, it doesn’t get purchased.”

Amazon’s retail enterprise, while immense and growing, is increasingly in the shadow of adjacent businesses like advertising, subscriptions and marketplace seller services. In Q2 those operations grew as fast or faster than its online and physical stores and together netted more revenue. The company’s stalwart cloud business also continues to be yet another boon to its e-commerce. Online plus brick-and-mortar net sales topped $67 billion, while advertising plus subscription fees plus seller services, where growth was mostly higher, topped $68 billion. Sales at the AWS unit rose 17.5% year over year to nearly $31 billion. “The solid growth and profitability of AWS and advertising should continue to outperform and support Retail,” Telsey Advisory Group analysts led by Joseph Feldman said in a note on the company’s Q2 report. This is a unique situation in retail, though Amazon is encountering many of the same challenges. Currently that includes uncertainty around tariffs. “There continues to be a lot of noise about the impact that tariffs will have on retail prices and consumption,” Jassy said. “Much of it thus far has been wrong and misreported. As we said before, it’s impossible to know what will happen.”

HarperCollins Children’s Books celebrates the 75th anniversary of one of the most beloved epic fantasy classics of all time—The Lion, the Witch and the Wardrobe. The literary world was changed forever when four children stepped through a wardrobe and into the magical land of Narnia in C. S. Lewis’s The Lion, the Witch and the Wardrobe, which originally published in the UK on October 16, 1950, and in the US on November 6, 1950. The Chronicles of Narnia has become a cultural phenomenon, with worldwide sales of the series reaching over 115 million copies, editions available in sixty languages around the world, and adaptations to film, TV, and stage. Most recently, Narnia has been optioned for a new upcoming adaptation to be developed by Netflix. 

The Association of American Publishers (AAP) released its StatShot report for May 2025 reflecting reported revenue for Trade (Consumer Books), Religious Presses, Higher Education Course Materials, and Professional Publishing. Total revenues across all categories for May 2025 were down 7.5% as compared to May 2024, coming in at $1.1 billion. Year-to-date revenues were down 1.8%, at $5.2 billion for the first five months of the year.