4.5 Million Books To Mark Queen Elizabeth’s Platinum Jubilee

On June 2, Queen Elizabeth II of Great Britain will celebrate the 70th anniversary of her reign. To mark the occasion, the British government has commissioned the DK publishing house to produce an anniversary book. “Queen Elizabeth: A Platinum Jubilee Celebration” has a print run of more than 4.5 million copies and will be distributed free of charge to students at British primary schools from the middle of the month.

For the first time in British history, a regent, Queen Elizabeth II, is celebrating the 70th anniversary of her reign, known as a Platinum Jubilee – and the whole country has been preparing for this extraordinary celebration for months. The Queen ascended the throne on June 2, 1952, and for this reason the government of the United Kingdom has proclaimed June 2 of this year, a Thursday, and the following Friday, a public holiday, giving Britons four full days, June 2 to 5, to celebrate the Platinum Jubilee. Alongside the many festivities, the official book to accompany the occasion, “Queen Elizabeth: A Platinum Jubilee Celebration,” will be distributed free of charge to British elementary schools. The book was produced by the DK publishing house, which secured the prestigious contract with Britain’s Department for Education following a tendering process last year.
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The Rise in Print Continues

The lack of a breakout print hit did not prevent unit sales in the first half of 2017 from being 3% higher than in the first six months of last year, at outlets that report to NPD BookScan (which captures 80%–85% of print unit sales). Units for the January–June period in 2017 were 310.7 million, up from 302.8 million a year ago. Just as it was in the first six months of 2016, the backlist favorite Oh, the Places You’ll Go! by Dr. Seuss was the most popular title in the first half of this year, selling more than 482,000 copies (up from 458,000 copies in January–June 2016). All four of the major segments did better this year than in the first six months of 2016. Juvenile fiction had the best performance, with unit sales up 5%. In addition to higher sales of Oh, the Places You’ll Go!, the segment benefitted from strong sales of two editions of Thirteen Reasons Why by Jay Asher, which together sold approximately 500,000 print copies. The animal category had the biggest gain among juvenile fiction segments, with sales up 21%. Click Read More below for additional detail.
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