You’ve planned the photoshoot down to the tiniest detail. You’ve carefully selected the merchandise. You’ve agonized over the creative concepts. Every email, every landing page, every catalog page looks better than ever! But what if I told you that each of these could work even harder. When you combine data insights with creative, the whole becomes greater than the sum of the parts. Here are a few ideas for making smart, data-driven decisions to inform creative: https://www.jschmid.com/blog/breakthrough-creative-get-creative-with-data/
Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is “know the rules before you break them.”
People often ask me for the most important direct marketing metrics. As we have evolved to a wider use of selling channels (Websites, e-mail campaigns, search engines, in-store selling), do the tried-and-true tenets of catalog marketing still hold up?