5,000+ Ways to Spot Your Next High-Value Customer

If you’re still segmenting lists by age, gender, and ZIP code alone, you’re paying premium CPMs to address the wrong people. In fact, a recent analysis found that nearly four in ten marketing impressions miss their intended audience when campaigns rely on conventional demographic segments. This is wasted spend that no marketers can afford.

https://sg360.com/author/miaherman

Related Posts

Postmedia Reports Second Quarter Results

“As one of the largest independent Canadian news media organizations, our strength has always been rooted in our deep connection to communities across the country,” said Andrew MacLeod, Postmedia President and Chief Executive Officer. “Our connection is strengthened by our new editorial mission, which is designed to be a connecting force – thoughtful, uplifting, and bringing Canadians together through informed, meaningful journalism.” “The results from our second quarter demonstrate the success of our commitment to Canadian communities,” said MacLeod. “With positive momentum in both our advertising and circulation divisions, our investment into Atlantic Canada, through our Saltwire acquisition, has played a pivotal role in achieving these results. As we continue to face an immensely challenging media environment, our dedication to local communities will continue to guide the work we do.” Revenue for the quarter was $110.8 million as compared to $97.3 million in the same period in the prior year, representing an increase of $13.5 million (13.9%). The revenue increase was primarily due to increases in advertising revenue of $6.9 million (16.0%), circulation revenue of $2.2 million (6.6%) and other revenue of $4.8 million (67.4%), partially offset by decreases in parcel revenue of $0.4 million (2.9%). Excluding the impact of the Saltwire asset acquisition, advertising revenue for the quarter increased by 6.0% and other revenue for the quarter increased by 47.7%. Total operating expenses excluding depreciation, amortization and restructuring decreased $1.1 million, or 1.1%, for the quarter ended February 28, 2025, relative to the same period in the prior year.

Apparel, department stores struggling the most under US trade policy, analysis shows

U.S. apparel, footwear and department store retailers and brands are facing a tough road thanks to the country’s tariff-heavy trade policy. As they sell through inventories acquired earlier this year, import duties will eat into their profitability, and, with little room to raise prices, revenue will grow 3% at most, according to a recent Moody’s Ratings report. The analysts led by Senior Vice President Christina Boni give the sector a negative outlook, stating “the consumer environment remains difficult.”  These retailers are “the most exposed to current tariffs and vulnerable to further increases,” Boni said.

Wiley Announces Collaboration With Amazon Web Services (AWS) to Integrate Scientific Content Into Life Sciences AI Agent

Wiley announces a new collaboration with Amazon Web Services (AWS) to launch a generative AI agent for scientific literature search on AWS. The first of its kind from a publisher on AWS, the AI agent will be unveiled at the 7th annual AWS Life Sciences Symposium in New York City on May 6. The AI agent will demonstrate how researchers can conduct comprehensive full-text scientific literature search across Wiley’s extensive journal content, moving beyond traditional abstract-only searches to access detailed content within main sections like methods and results. The new Wiley literature search agent is available as part of an open source toolkit for healthcare and life sciences agents that has been assembled by AWS. The toolkit offers a catalog of starter agents and an orchestration framework for organizations to build and customize their agentic systems, supporting use cases from biomarker discovery to clinical trial protocol generation. The new AI agent currently includes AI searchable access to articles under the creative commons license, such as Cancer Medicine,delivering reliable and cited insights in minutes rather than the current hours- to days-long manual process of discovering and perusing dozens of articles for relevant information. “Our collaboration with AWS demonstrates how researchers can access and leverage scientific literature to power more effective discovery across the life sciences sector,” said Josh Jarrett, SVP and GM of AI Growth for Wiley.
Back To Top
×Close search
Search