Target Corp. is ramping up investment in its third-party online marketplace, Target Plus, as it searches for growth in a turbulent retail environment marked by cooling consumer demand and persistent economic uncertainty.
Target leans into third-party online marketplace growth
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Marketers are always looking for ways to influence how consumers perceive their brands to build more than simply transactional relationships. They know that effective brand positioning helps separate them from the competition and not just capture but keep a larger share of both consumers’ minds and wallets, driving long-term customer loyalty. Here are six of the most common brand positioning strategies that companies use. Depending on the product category, some will be more effective than others and all come with some potential drawbacks. Get the details at: https://www.jschmid.com/blog/customer-loyalty-2-brand-positioning/
TC Transcontinental announced the acquisition of Middleton Group, a provider of retail services and point-of-purchase display solutions to leading North American retailers and brands. This strategic acquisition supports TC Transcontinental’s growth of its in-store marketing (ISM) activities, a market with attractive growth potential where the company already holds a leadership position in Canada. Founded in 1952 and based in Markham, Ontario, Middleton Group employs 65 people and provides creative, end-to-end retail marketing solutions. Its offering includes large-format printing, custom retail fixtures, and innovative display systems. Organically and through acquisitions, TC Transcontinental’s ISM business has grown significantly over the last several years. It now comprises nearly 1,000 employees and generated over $200 million in revenues in the fiscal year ended October 27, 2024.
"Forward bookings" -- or advanced U.S.ad sales -- for April/May expanded just 1.8% vs. the same two-month period a year ago, indicating that the second quarter is pacing to be the weakest growth since the last ad recession, according to just-released estimates from Guideline. The disclosure is an early indicator of continuing deceleration for the U.S. ad economy, and affirms the trend line revealed in Guideline's recent February update for the U.S. Ad Market Tracker, which showed one of the weakest months of ad spending growth since the last ad recession ended in April 2023.